Archive for the Student Work Category
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As part of their blogging assignment, students are required to respond to a prompt that I send. This week, I sent this post about the PR fallout around the “energy drink” called Cocaine. Lindsay says that Cocaine has more problems than just its name.Jessica chimes in and says she’d be embarrassed to be seen drinking it.Finally, Chelsea suggests that any company inclined to name its product “cocaine” is not likely to bow out gracefully of any fight, despite the recommendations of PR Week. What do you think?... Permalink
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We’ve started our blogging project in Advanced PR Writing. The students are tasked with writing two posts per week – on based on a prompt from me and one of their choosing. Here are some of the highlights from the first couple of weeks. Megan talks about what she’s learning at her internship with a real estate software developer in Eugene. Sounds like she’s getting a good foundation in the basics of communication. You know, try as we might to “teach” this kind of thing, it’s really the on-the-job work that helps connect the dots between class and the real world. Kudos to Megan for taking the time to process what she’s learning and making these meaningful connections. Jessica’s post about wanting more up-to-date news strikes me as interesting commentary on how the public’s demand for information has changed. I find myself expecting more and different news on a story,... Continue Reading
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My advanced PR writing students are blogging (watch out!). Part of the requirement is that they respond to a “prompt” post from me. I often send them via email, but thought I’d share some linky love here. These may feel random and that’s intentional – I’m assuming one will strike a chord with every student and they’ll be able to respond with more than, “that was a really good/bad/stupid idea…” PR:Blog-a-JobDo You Have Digital Dirt?Gartner Predicts 80% Active Internet Users Will Live In Virtual Worlds by 2011 Advertising:Powerful without turning your stomachXtremely Annoying AdvertisingAnother Quality MySpace Ad Marketing: Embracing Trends: Barbie Lures Multimedia Shoppers with New Doll-Shaped MP3 Player, Interactive Play in Virtual Web WorldWhat’s in a Name? Misc:Communications 101: How to Communicate BetterDVR Enhanced Ratings are in... Permalink
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