Archive for the SSM: The Book Category
1
I haven’t been blogging much lately. I’m on deadline for a forthcoming book on strategic social media and, as it turns out, books are hard to write! holy moly. I thought I’d give you a little sneak peak at the ethics chapter. Would love your feedback, of course. The demand from the public that organizations behave ethically is high. These demands are often articulated as a call for transparency. Organizational transparency is largely misunderstood, however, even by the people who are charged with delivering it. Many communicators find that the dilemmas faced in social media tend to fall under the topic of disclosure. What and how much do you disclose? Under the umbrella of disclosure, you’ll find a bevy of dilemmas with choices that don’t sit on either side of the bright line between right or wrong (note: there is no such line). Through the stories and cases of organizations... Continue Reading
1
You don’t have to have giant budgets or teams of people to do great social media work. For Strategic Social Media, a public relations-oriented social media text to be released next fall, Michelle Honald and I are looking for case studies of all sizes. Small business: maybe a small staff and a small budget didn’t keep you from achieving meaningful results. What lessons did you learn? Non-profit: social media can be used effectively for volunteer recruitment and retention, building awareness, serving clients and raising money. Has your non-profit done any of these things? Pro-bono: maybe you didn’t have any budget for hard costs and volunteered your time and did great things to achieve your objectives. Student work: classwork and student teams are often tapped in service learning programs to plan and implement social media – do you have a great example? Experimental: many organizations have “try it out” pieces of... Continue Reading
1
Comments