Archive for the Social Media Category
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The Dells, the GMs and even the Marriotts are not the norm when it comes to corporate blogging. In fact, a small percentage of Fortune 500 companies have an external blog. Todd Defren at PR Squared posted recently about his chat with Fortune 500 marketers asking very basic questions about blogging. The good news, he says, is that they are interested and engaged… even cautiously experimental. Over at MicroPersuasion, Steve Rubel talks about the new Forester Research report from Charlene Li and Josh Bernoff called Social Technographics. Their research uses the analogy of the participation ladder that looks a little something like this: The majority of people are “inactives” (52%). This group does not read blogs, watch peer-generated video (YouTube, Google Video), listen to podcasts, use social networks (MySpace, Facebook), use RSS, tag Web pages, comment on blogs, publish or maintain a blog, upload video or publish a Web page.... Continue Reading
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It finally happened… in a new client meet and greet the executive director of a local nonprofit came to the meeting having done a Google search on me. Not the first time people have done this. I Google myself on a fairly regular basis to make sure some random weirdness hasn’t shown up in the online universe. A sales rep I work with at the very cool University Readers Googled me and brought up this piece of evidence to my past. Fortunately, something I’m pretty proud of. However, it was in this meeting that the advice and the “warnings” to my students that you’d be Googled prior to a job interview came to pass. And it was a good thing. I blog, I have an up-to-date LinkedIn profile, I’ve been mentioned in others blogs… I also have a 2000 resume that floats to the top 10 results that I can’t... Continue Reading
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I try to communicate the importance of online language and “presence” to my students – in class and as an adviser. The basics of spelling and grammar aside, a recent inappropriate post on Jeff Jarvis’ well-regarded blog, BuzzMachine, brings the point home once again. An individual named Chris (no last name) recently posted a rather obnoxious comment. Jeff has had some trouble with Dell, as in Dell Computers, which he’s documented in his blog. I loved PR Guru Richard Edelman’s take on this saga. He makes some outstanding points. My take is this – when you are representing a company, whether you are a summer intern (as “Chris” turned out to be) or you’re the executive of the company, you must conduct yourself online as if the whole world is listening. Chris, I’m sure, has spent his high school and college days learning to communicate online through such sites as... Continue Reading
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