Archive for the Promotions Category
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I was recently approached by Heather Fornataro of Powder Hound Marketing with an offer of two free tickets to Spamalot in exchange for a tweet or blog post about the show and specifically a tweet or blog with a promotion code for others to get tickets. The show was at our local performing arts center, the Hult Center. It didn’t work out that I was able to take Heather up on the offer – I’d already bought my tickets for the next night.. blah, blah, blah. But on Twitter and in my classes, I heard students chattering about the same offer. So I thought it would be interesting to ask Heather about the promotion and how it turned out. Here’s our Q&A: Q: How did you decide who to reach out to in Eugene with the ticket offer? This was our first time experimenting with this type of outreach and... Continue Reading
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I’m hoping that ESPN’s coverage of the LA Galaxy and the Chelsea FC (which stands for football club, by the way, I looked it up) will include some educational commentary about how the heck soccer is played… ’cause I’m clueless. The marketing and PR machinery behind the Beckham’s arrival in the United States is phenomenal, but as I see a sold out Home Depot Center on ESPN full of fans from both sides of the pond, it appears the results are positive for major league soccer and easily measureable. In a celebrity-obsessed culture, it’s not about selling soccer, though, the Beckhams are the commodity. And we’re buying! The ESPN team has much more in the works for David Beckham’s debut. According to Ad Week, Portland’s Weiden + Kennedy is leading the charge. The list of tactics (via Marketing Blurb) A television commercial (which I love!) A digital takeoever of ESPN.com... Continue Reading
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