Archive for the Media Relations Category
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The ability to work with the media is our “value added” in public relations (and one of the key reasons PR is in the journalism school at the UofO)… So when you want to add a media relations strategy to a client plan or proposal, how do you do it? “Get [my organization] on morning talk shows” is not a media relations strategy. First, think about your target audience. You need to have a solid understanding of who your target audience is. Have you painted a picture that makes it clear what media they use and respond to. If not, do more research. Once you’re comfortable with your understanding on the audience, you’re ready to move forward with recommended strategy. Your strategy needs to include your key messages and the tone of the media materials that you will create. For example, say you’re working with a local humane society on... Continue Reading
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Matthew Stibe at Bad Language vents about public relations PRos (using that term loosely) that just can’t seem to follow directions. I’d like to think this is rare… but I know it’s not. And I’d like to think that none of my former students would do this. Rule #1: Be respectful. If a reporter is clear about his or her deadline and clear about the preferred contact method, respect it. Seems pretty basic right?... Permalink
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You know you’ve sent a bad pitch when the blog-o-sphere is abuzz about it. Here are some links to recent bad pitches. Read and learn. Racist PR at its finest. This publicist was fired.Sleazy PR at its finest. This one was also fired. Remember – it’s bad when your boss has to go back and try to cover your arse.More bad pitches at The Bad Pitch Blog. So how should you pitch? Here are some great tips by Alan Weinkrantz.... Permalink
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Public relations PRos understand the media – they understand how to help their clients tell their story to the right people. Understanding the media is part of the value that public relations PRos bring to the table. As a PRo in Training, it may be difficult to figure out whether the story you’re being asked to pitch is newsworthy or not. Does it have local relevance? If you’re pitching the local press, you should have a local story. Or if you have a national story, what’s the local angle? Think about why the launch of a new Web site would be of interest to the local press before you pitch it. A sub-question might be “Is it relevant to the media to which you are pitching?” You may be pitching a magazine, or a national television show. In that case, you need to consider the story’s relevance to that media’s... Continue Reading
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