Archive for the Linky Love Category
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I had no intention to do a linky love this week. We’re still off-season for one more week in Advanced PR writing. But man! There is some terrific stuff out there this week. Note to Millennials: You Aren’t Workforce Royalty Yet (Tiffany Monhollon, Personal PR)I have been reading a lot about millennials lately. My colleagues Patricia Curtin and Tiffany Derville and I are doing research (thanks to a PRSA grant) about millennials in PR agencies. So I’m always interested in articles related to this generation. This is particularly relevant because it’s from a millennial working in PR to millennials who want to work in PR. Can PR Save the Beijing 2008 Olympics (Kevin Dugan, Strategic Public Relations)PR Crisis Expert Weighs in on San Francisco Olympics Protest (Daily Dog)Interesting news coverage and commentary this week as the Olympic Torch made its way around the world. These posts are both on the... Continue Reading
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It’s a bit off-season. My students don’t start blogging for another couple of weeks. But I found some great stuff in the PR blogosphere this week and, with my attention split in many directions lately, better this than nothing at all! PR Rolodex Myth (Topaz Partners): I love this post. I have found this advice to be very true. Regardless of the industry or the particular product/project/client, the skills for good media relations stay the same.Conversation Quotient (AdWeek): I’m fascinated by the idea of measurement in social media. Kami Huyse and KDPaine do a terrific job of talking and blogging about it and I’m just a newbie. (Note: I understand the importance of campaign evaluation and traditional research, but social media is different). This article goes into some of the reasons and where measurement might be heading. News Releases on Life Support? Five Reasons Why (Class Act): Most press releases... Continue Reading
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A few posts for your blogging pleasure: Gerald Baron, a.k.a. Crisisblogger, posted this week about reputation and how much reputation really matters. And asks how companies like Dell overcome headlines like “Dell Hell.” The post is interesting in and of itself, but also interesting is that Dell responds! Jason at Dell leaves a very thoughtful comment (take note, my students for your blogging strategy assignment). Is this dialogue? Or marketing speak? Over at Media Orchard, guest blogger Joy Jennings lists 10 dumb things smart communicators do. My favorite (because I saw this all over the place on the last assignment) is number 3 – capitalizing the name of your industry or other non-proper names. (excerpt:) Do you promote your company’s role in the Fitness market or the Mainframe Maintenance space? Do your press releases quote the Vice President of System Push – CRM Resource Adjunct? Just stop. The names of... Continue Reading
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My advanced PR writing students are blogging (watch out!). Part of the requirement is that they respond to a “prompt” post from me. I often send them via email, but thought I’d share some linky love here. These may feel random and that’s intentional – I’m assuming one will strike a chord with every student and they’ll be able to respond with more than, “that was a really good/bad/stupid idea…” PR:Blog-a-JobDo You Have Digital Dirt?Gartner Predicts 80% Active Internet Users Will Live In Virtual Worlds by 2011 Advertising:Powerful without turning your stomachXtremely Annoying AdvertisingAnother Quality MySpace Ad Marketing: Embracing Trends: Barbie Lures Multimedia Shoppers with New Doll-Shaped MP3 Player, Interactive Play in Virtual Web WorldWhat’s in a Name? Misc:Communications 101: How to Communicate BetterDVR Enhanced Ratings are in... Permalink
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