Archive for the Guest Post Category
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This post is from Paige Landsem, the firm director of Allen Hall Public Relations, the student-run PR firm in the School of Journalism and Communication at the University of Oregon. Paige is responding to an editorial that ran in the Oregon Daily Emerald titled, “Bowers: Advertising, public relations need to leave the School of Journalism and Communication.” You can connect with Paige on Twitter at @plandsem. *** Dear Jonathan, As the Firm Director of the School of Journalism and Communication’s student-run public relations firm, Allen Hall PR, I wanted to respond to your editorial in the Daily Emerald from January 9 regarding your thoughts on how the public relations and advertising majors do not belong in the School of Journalism and Communication. While I respect your opinion (you’re not the first person I’ve encountered who found public relations and advertising an odd fit for a journalism school), and... Continue Reading
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Kelli’s Note: I am thrilled to host this guest post from Saramaya Weissman. Chicago is that city that ‘in another life’ I would love to live in. So proud of her for taking this chance and making it work! Saramaya is a 2010 graduate from the University of Oregon School of Journalism and Communication. She currently lives in Chicago and interns at Edelman Public Relations. You can reach her via Twitter at @SaramayaFaye. Exactly three months after I graduated from the University of Oregon I started an amazing and ideal internship at Edelman Public Relations in their co-global headquarters of Chicago. I’m SO thrilled to be here, but the job hunting journey this summer and figuring out “what’s next?” was no easy path. From a small town in beautiful north Idaho to wonderfully hipster Eugene, I was dying for a big city and had my eyes set on Chicago. After... Continue Reading
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Kelli’s Note: Diane Gaines, an ’07 graduate was one of the first classes of students that was required to blog in my class. It’s been fun to follow her career and to hear her views on this topic. Pretty rewarding for those of us who think social media are important for you to learn. You can find her on twitter at @drgaines. Recently, several students posted their concerns about being “forced” to participate in social media as part of their public relations coursework to a student website. As a recent graduate of the University of Oregon’s School of Journalism and Communication, I feel compelled to share my insight and experience in the workforce. Millenniums, please know that you are explicitly hired for your innate understanding of social media and digital technology—something your older colleagues struggle to achieve. Your understanding of social media is not only an asset in this industry, it’s... Continue Reading
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This is a guest post from Jamie Szwiec, a PR colleague I connected with on Twitter. More about Jamie at the bottom of the post. I can remember when I went client-side and my boss gave me the task of personally monitoring the news, daily, through Google news alerts and RSS feeds. Something along the lines of … “Spend an hour a day, first thing. I’m not talking about those third-party monitors that charge an arm and a leg. Do it diligently, for competitive analysis, tracking trends and sharing ideas with the team. Most importantly, media relations.” The internal dialogue in my head was along the lines of … “Dude, you’ve gotta be kidding me. Fine, I’m client-side and don’t have to worry about the lingering 0.25’s and billing my time now.” At first, it was daunting. More than a dozen Google alerts to sift through every morning followed by... Continue Reading
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This guest post is from my Twitter friend, Kellye Crane. Kellye is one of those PRos that I always recommend students follow. She’s super smart and has good advice for PR people at all levels. As the school year draws to a close, I’m sure many PRos in Training are thinking about the future, and pondering what Modern PR means today. Whether you’re on the job market, starting an internship, beginning a new position or just trying to keep up with the latest advancements, you’ve no doubt heard and read a great deal about the vast changes taking place in the approach to public relations. As current students know, whether it’s called PR 2.0, New PR, or some other catchy label, it’s clear that public relations is moving into a new age. At the forefront of this evolution is PR’s incorporation of a more conversational approach to communications, made possible... Continue Reading
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This is a guest post from UofO alum, Sarah Essary. You can follow her at @ConsumingPR. I like to think of job descriptions as simple suggestions. Coloring outside the lines is perfectly acceptable in the workplace, but only if your art becomes a masterpiece. Not too long ago, I was hired as a Reservationist at The Citizen Hotel. My job duties included answering the phones, filling reservations, assigning room numbers and routing payments. After a few weeks, I offered to develop the hotel blog and Twitter account. Soon, I proved to be knowledgeable in public relations and took on more responsibilities. Before I knew it, I was launching a social media campaign and taking a dual position as Public Relations Coordinator. Currently, I am the Reservationist and Public Relations Coordinator for both The Citizen Hotel and Grange Restaurant & Bar. My duties include updating and writing all social media content,... Continue Reading
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My name is Allison Blass and I’m a Digital Media Coordinator at a PR agency called MWW Group. Kelli invited me to write a guest post about an exciting initiative (as much as possible, don’t want to use the word “contest”) that we’ve launched this month to mark the first 100 Days of the new Obama administration. It’s called “100 Words for 100 Days” and we’re asking for people to tell us in 100 words “What Change Are You Ready For in the First 100 Days?” Since FDR’s administration, the first 100 Days has been a time of intense scrutiny for a new administration, and MWW Group wants to know what kind of positive change you want to happen in the first 100 days of Obama’s administration. MWW’s President & CEO, Michael Kempner, had this to say about the contest: “The purpose of this initiative is to challenge America to... Continue Reading
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This guest post is from Allie Osmar, founder of The Mentorship Connection. Amid the woes of our nation’s current economic situation, many students are beginning to feel a bit uneasy about approaching the real world. I was thinking about this during a recent meeting with my mentor at Edelman, where I work today. We have a great mentorship program that sets junior staff up with senior staff for career guidance, and I couldn’t help but think I wish I’d had something like this back when I was student. A month later, I launched a volunteer project called Mentorship Connection as an extension to my existing blog, The Creative Career. The concept is fairly straightforward. Students and professionals sign up and select basic information about what creative fields they are interested in—and when a student’s interests line up with a professional’s expertise, the match is made. Although these connections are not... Continue Reading
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Sarah Essary is a public relations professional and recent graduate from the University of Oregon. Currently interning at Frause, she is seeking a full-time career in communications. Check out Sarah’s fashion public relations blog at Consuming PR (consumingpr.com).You can find Sarah on Twitter (@consumingpr) or reach her via email at: sarah.essary(at)gmail.com. As an intern at Frause, I had the opportunity to take part in leading a strategic planning session with a sports team looking to change their brand perception. Facilitating a strategic planning session is the key to beginning a good relationship with any new client. It enables the client and public relations practitioner to find a common ground in order to implement a successful public relations plan. It is important to remember a few things before beginning a strategic planning session. Begin by creating an outline of what you want to accomplish during the session and clear up any... Continue Reading
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This is part of one of a two part guest post from Julie Bonn Heath. Julie Bonn Heath is a PR/Marketing Professional, Author and National Freelance Writer. She lives on the beautiful Oregon Coast. See her blog, Marketing Jewels, at www.jbhmarketing.blogspot.com. More about Julie at www.juliebonnheath.com Blog Tours and Virtual Blog Tours are a great way to get the word out on the Internet about a new product. A blog tour involves multiple mentions of a product on many blogs within a certain time period. This can include reviews of the product, interviews with the product creator and more. A virtual blog tour also includes virtual components, such as podcasts, chats or webinars. An online tour has many benefits. Most importantly, it gives the search engines multiple results for the product, which increases the ability for someone to find information through a Web search. The more results, the more trust... Continue Reading
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