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The term has come to a close and we’re all off on spring break at the University of Oregon. As usual, in J452, our students blogged twice a week for seven weeks. It’s so fun to watch students find their voice and really get into the groove of blogging. This term was no different. The students did a fantastic job. I was consistently impressed with the quality of their posts. Special note: This term, I had the pleasure of team teaching this class with Mandy Drakeford, our newest adjunct instructor. So the list is a bit longer than normal (we had 32 students between the two of us). But I hope you’ll take the time to check some of them out. Ross Acord – How Should Video Game Developers Respond to Ratings? Megan Clarey – The University of Oregon Athletic’s Successful Use of Social Media Sam Drake – Creating a... Continue Reading
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This is it! The last linky love of the term (and at least until the fall, I’m not teaching this class next term). The end of the term always feels like we’re clawing our way to the finish line and this one is no different. Bleary eyes thanks to brains racing all night long, piles of projects waiting to be finished…but we will survive! Mandy & I have pulled some great links together this week to finish off the blogging assignment with a bang. As always, you can learn more info about these “linky loves” and the background on the students’ assignment here. Govt. agencies, colleges demand applicants’ Facebook passwords (The Red Tape Chronicles) – If you post status updates to “friends only”, you may be asked to reveal them for certain jobs. Do you think this is going too far? Facebook’s U.S. Growth Slowing, But Twitter’s on a Tear (Mashable)... Continue Reading
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As I write this, I’m on Interstate 5 southbound heading to San Francisco for public relations agency tours with a smart and savvy group of students from Allen Hall Public Relations. I’m online from the passenger seat, listening to Pandora… god, I love technology. Here’s our best of’s for the week. As always, you can learn more info about these “linky loves” and the background on the students’ assignment here. NBA Fans to Decide Dunk Contest via Twitter in Most Connected All-Star Weekend Yet (Mashable) — A creative way to engage fans via Twitter and social apps. The social media measurement smackdown (Ragan) – “As a social marketer, I can’t measure what I do. I just do it.” Really!? You can, and should, measure social media. Judge: Jail or Facebook apology (Cincinnati Enquirer) — Do you think this violates free speech rights? CEO Communications: Five Phrases That Signal “BS” (MarketingProfs) –Phrases... Continue Reading
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It’s mid-term season here at the UofO and we’re all a little harried and hectic. No commentary today, just the links. Enjoy. As always, you can learn more info about these “linky loves” and the background on the students’ assignment here. Desire to tweet stronger than the urge to smoke, drink (Ragan) Ad Meter: Score one for the baby (USATODAY.com) Diversity in the PR field: Some progress, though challenges persist (Ragan) PR Doesn’t Need To Be Objective – Just Ethical (Doug Haslam) The Fatal Backward Step: Penn State’s Public Relations Catastrophe (American Thinker) P&G Layoffs Signal Focus on Digital Industry (Jeremiah Owyang) Airline allows passengers to pick seatmates based on social profiles (Ragan) 5 ways you are sabotaging your PR efforts (Ragan) Infographic: Internal social media boosts the bottom line (Ragan) McDonald’s Yanks Radio Ad After Angering Pit Bulls (AdAge) How can social software get you fired? [infographic] (Tribe HR) The... Continue Reading
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Are you a communications professional? Have at least a couple of years of experience under your belt? Want to hang out with our super smart undergrads for a day giving them your expert advice and helping guide their path toward a fruitful career? Join us as a portfolio reviewer for our Winter term portfolio reviews, scheduled at the Turnbull Center on Friday, March 9th from 9am-5pm. We need reviewers who can commit to either a morning shift (9-noon), and afternoon shift (1-5) or the whole live long day. Lunch will be provided. If you’re not familiar with the reviews, here’s the scoop: The PR Portfolio Reviews are designed to serve as a trial for about-to-graduate Public Relations Majors from the University of Oregon embarking on the search for their first professional job. These students have the opportunity to present key projects and receive valuable feedback from PR professionals on their class... Continue Reading
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We’re kicking off a new term of student bloggers & a new series of “linky love” (best of) posts. This term, I have the pleasure of co-teaching with Mandy Drakeford, so each week’s collection of links will include some favorites from both of us. As always, you can learn more info about these “linky loves” and the background on the students’ assignment here. Let’s get to the links! SOPA and PIPA: Let’s Pause and Write Rational Piracy Legislation (Technorati) Think SOPA and PIPA were gone for good? Think again. This is just the start of negotiating rational piracy legislation. Anonymous Threatens Facebook Shutdown Jan. 28 (Mashable) Could you handle a day without Facebook? Anonymous asks the American people, via YouTube video, to help hack Facebook servers on Jan. 28. Report: Government officials, CEOs least credible spokespeople to public (PR Daily) Who do you trust to give the most credible information about... Continue Reading
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Young professionals often struggle with how to adjust their approach to social media from personal/socializing network to something that’s more in line with helping them reach their career and education goals. My advice is to apply the same planning principles to a personal social media presence as you would for an organization. Start with the end in mind. What do you want to accomplish? And then think about what you’re going to do to get there. Listen & Learn: Any social media strategy should begin with listening and learning. It’s very difficult to jump into blogging or tweeting if you don’t know how they work, how other professionals use these tools and what best practices you can take away for our own participation. Possible strategy/tool: Subscribe to 10 or 15 blogs in your field of interest through a feedreader (ex: Netvibes or Google Reader) and review them daily. Build Relationships:... Continue Reading
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This post is from Paige Landsem, the firm director of Allen Hall Public Relations, the student-run PR firm in the School of Journalism and Communication at the University of Oregon. Paige is responding to an editorial that ran in the Oregon Daily Emerald titled, “Bowers: Advertising, public relations need to leave the School of Journalism and Communication.” You can connect with Paige on Twitter at @plandsem. *** Dear Jonathan, As the Firm Director of the School of Journalism and Communication’s student-run public relations firm, Allen Hall PR, I wanted to respond to your editorial in the Daily Emerald from January 9 regarding your thoughts on how the public relations and advertising majors do not belong in the School of Journalism and Communication. While I respect your opinion (you’re not the first person I’ve encountered who found public relations and advertising an odd fit for a journalism school), and... Continue Reading
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My students were rock stars this term. They all completed the blog assignment and did so with flying colors. I had lots of favorite posts and enjoyed reading their blogs. But I picked out a few to share (in no particular order). Courtney Parks shares some Words to Live By and discusses a great post on Ragan.com about getting the most from a PR major. She ruminates on her own experience and adds to the original author’s advice. Shannon Sloan in bound for Portland and the SOJC’s Senior Experience program this spring. She shares her hopes, fears and goals with readers in this post: Portland Experience, Here I Come. (Shannon, you will be GREAT!) Ashley Aronson is one of two students who blogged about event planning (and did so very well!). Ashley shares some advice on Keeping Your Guests Happy. Good advice on some oft-overlooked details. Lindsay Lake, the other... Continue Reading
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It’s just not fair! After a glorious long holiday weekend, at the University of Oregon we have to come back to campus for DEAD WEEK. The origin of the phrase is that the week should be “dead” – that is, free from too many deadlines and a chance to prepare for finals. As faculty, we even have some rules around how much we can have due during this week. Of course, there’s one big caveat… as long as it’s in the syllabus, it’s fair game*. For JSchool students, dead week is often the most jam packed of the term. Presentations and final projects are often due during the last week of the term. My classes are no different. I don’t often give final exams and my students have presentations, final papers and team projects due… sorry. It hasn’t been that long since I was a student and certainly I have... Continue Reading
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