PRos in Training

We’re crawling toward the finish line here at the University of Oregon. We’re on 10 week quarters and week 8 always seems to appear out of nowhere. Holy crap! I still have so much to do/think about/talk about before the end of the term. The to do lists are long, the stress is high and frankly, we’re all in survival mode. Lucky for us, not everyone is in this mindset and I found some great links to love this week.

As always, you can learn more info about these “linky loves” and the background on the students’ assignment here.

The Kardashians’ Guide To Personal Branding (Business 2 Community) – Are there branding lessons to be learned from the Kardashians? You be the judge.

Penn State Enlists Ketchum for Crisis Communications (Ad Age) – At least they hired someone, I guess. Wonder if it’ll help.

Bank of America’s Google Plus Page Appears ‘Brandjacked’ (TPM Idea Lab) – Google + just opened its brand pages to the wide, wide world. Looks like BofA wasn’t paying attention. Considering the scrutiny its under from the Occupy movement, seems BofA would’ve been on its toes.

How Leading Fashion Brands Are Embracing Online Video (Mashable) – Interesting look at online video from fashion brands. Seems like a natural fit to me.

Google launches music service (Reuters) – Can it compete with iTunes and Amazon?

The skills employers desire in today’s PR professional (Ragan) – Six hiring managers talk about what they look for when they hire.

How Creative Thinking Gets Killed by Team Members – 8 Fatal Blows (The Brainzooming Group) – This post is from earlier this fall, but with student teams in some of my classes in meltdown mode, I thought it might be a timely post to share.

When “Shut the Hell Up” is the Best Advice (Bernstein Crisis Management Blog) – Oh boy… Can you say get media training 101? Mr. Sandusky, we’re talking to you.

 7 Things Political Campaigns Should Be Monitoring in News and Social Media (Media Bullseye) – This is actually a great list outside the political realm, but definitely timely given the early fervor of the current campaign season.

The Science of Sarcasm? Yeah, Right (Smithsonian Magazine) – I am pretty sarcastic, so I found this interesting. You do have to be careful when using sarcasm in your communication, though. What do you think?