Been a bit under the weather this week, but lucky for you there’s still lots of great stuff to share. Enjoy!
Popular Shoe Company Makes Most Offensive Egypt Tweet Yet (Business Insider): Kenneth Cole made a bad, bad choice with this tweet. It’s surprising. For a company who has a focus on social responsibility and human rights – at least that was my perception – this kind of thing makes all the previous good seem inauthentic. Lots of years of good undone in one tweet.
Sizing Us & Them, A Lesson in Transparency from Rich Becker: This post is a great read with some terrific insights about the idea of transparency. This is something I’ve been thinking about a lot, so this post really resonated with some of my own ideas. It’s a little “heavier” than some of the linky love posts that I send your way, but if nothing else, take some time to read it.
My Tweets are My Own is a Bogus Line from Lauren Fernandez: Just because you include a disclaimer, that doesn’t mean that your online content doesn’t reflect back on your employers, academic institutions or even your teammates. Be intentional.
The 46 Stages of Twitter: A fun, tongue-in-cheek look at the adoption cycle on Twitter.
Ten Useful Hacks to Make Things Happen from Valeria Maltoni: Valeria has ten different dilemmas/problems that we can encounter in day-to-day work like, “you miss the big picture,” or “your idea doesn’t get done” and then ten ways to overcome those problems and get things done. Great advice.
Top Six Things to Know for an Interview: Great advice from a new blog by Porter Novelli specifically directed at PR interns and entry level folks. Don’t forget to do your homework!!
Is Blogger Outreach the Missing Part of Your PR Plan from Scott Hepburn: I really like this post. I’ve had good success (and lots of fun) working with bloggers. Scott outlines how to make it work for you.
…and because we’re in week 5 and stress is running high, I thought you might enjoy these tips on turning around a bad day and making it a good day (and yes, you can respond to this for your weekly post, J452).
image by Amy the Nurse