Archive for March, 2010
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I look back on the last 4-ish years of blogging and am amazed at how much I’ve learned. I’ve shared a lot of that here on this blog, but a lot has also been from tons of smart people in my industry. I often find myself sharing the same posts on certain topics over and over. In case you don’t want to go digging through my archives and those who I recommend following, I’ve put together this list of some of my favorite posts. Enjoy! Blogging Creating a Compelling Blog Post: A Checklist (me) Beautiful Blog Posts Have Great Bone Structure (me) Twitter Twitter for Business (Twitter) Split-Second Decisions: My Twitter Follow-Back Tips (me) Finding Friends and Building Your Network on Twitter (me) LinkedIn Using LinkedIn: A Primer (me) General Five Ways to Support Your Favorite Fan Page (Verve) How to Use Social Media Guide (TechnoTheory) An Introduction to Social Media... Continue Reading
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Stuff like this irks me. According to a study of Australian newspapers, more than 50 percent of the content was “driven by some sort of public relations.” This isn’t the first time I’ve heard stats like this, and it’s not even the largest percent I’ve seen. What irks me is the tone. Oh dear God… PR might have an influence on media coverage? Oh the humanity! Those PR people are evil! I am shocked! Shocked, I tell you! Let’s be real. Without public relations people most organizations, nonprofits, government agencies (even little ones like parks and recreation, human right commissions or your public library), entrepreneurs, start-up companies, etc. would not have a voice in the marketplace of ideas. They wouldn’t be able to tell their stories. If it weren’t for PR people, how would that work? So, yeah, sometimes that takes a press release or a pitch. And sometimes those... Continue Reading
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I’ve noticed a new tactic with spammers lately… they are awfully complimentary of your content, your blog and your writing style. Flattery is hard to resist, I know. So here are some tips for keeping the spam out of your comments section. If the comment seems to be over thesaurus-ized – common words turned into $5 words that aren’t quite used right – you’re probably looking at spam. If the comment could be related to any blog, any post, anytime? It could be spam. If the commenter asks about your fabulous layout and how you did it – yup, spam. (I fell for this one, hard!) If you’re not sure, check the possible inputs on the comment form for consistency and legitimacy. Individually, they might not raise any red flags, but combined can tip you off: Name: By itself this might not be a problem one way or another, unless... Continue Reading
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At the end of each term, the students in PR Campaigns, our capstone PR course, present their portfolio of work to a panel of professionals. It’s an exciting day, with lots of great energy and terrific feedback from our talented professionals who give anywhere from 2 hours to 8 hours to share their expertise with our students. I had a chance to speak at some length with several reviewers this term at the end of the process and at the top of that feedback was that the students need to focus on the results of their work. This is often hard to do for students (it’s often hard to do for anyone, let’s be honest). If you’re dropped into the middle of a campaign at an internship, for example, your work is often task-oriented – write this release, compile this clip report. But having a results-oriented brain will help tremendously... Continue Reading
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