PRos in Training

I was interviewed by KVAL news about reputation management and crisis communication this week. Our Duck athletes have been having some trouble staying out of trouble and the reporter wanted to talk to me about what they should do. I declined to comment specifically on the story – I don’t have enough “inside” information and because I both teach and have clients at the University of Oregon, I wanted to avoid any perceived conflicts of interest.

But I did agree to talk generally about how an organization in a tough spot might respond and think about repairing. This is the short version of the story. If the longer version gets posted, I’ll update.