Archive for December, 2009
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It seems like a good idea. When you update Twitter, why not update Facebook automatically… and while you’re at it, how about LinkedIn? To me, each of these tools serves a different purpose and therefore needs different content. Certainly there is overlap in many instances, but it’s important to think about how each fits into your overall personal social media use – or how, as an organization, each helps you reach your objectives. I know that the social media time suck is a big deal and we’re all looking for ways to make the most our time in front the screen – but if you’re going to “do” social media, do it right. And be prepared for how much time it takes. Twitter: Short updates, more “real-time,” drive traffic to Web or blog, personal appeal. Tweets often don’t make sense out of context and when you add hashtags, RT’s and... Continue Reading
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Connecting with people in your industry is as easy as creating a LinkedIn profile and using it as a live resume. Treat LinkedIn as the “suit & tie” social network and put forward your most professional self. Your profile should be kept up-to-date and polished regularly. A LinkedIn profile, as you’ll see, is a great way to build your network & a place to send prospective employers to get info about you and your experience. So how do you get started? First step is to sign up & complete your profile: Use your complete name Fill in your title (Public Relations student at the University of Oregon is ok… but what about Intern at XYZ Company or Account Executive at Student PR Firm?). You can have more than one title & then choose the one you want as your headline. My profile includes significant volunteer experience in my title alongside... Continue Reading
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The PR major in the SOJC is a professionally-focused one. Most students who go into PR understand the importance of perceptions. Or at least they should. And, naturally, our students are concerned with professionalism. Lately, however, I’m beginning to think some are too concerned. Or their emphasis is misplaced. I’m not sure which. But I think it’s worth exploring. Maybe we’ll start with what I think professionalism is not: About (just) what you’re wearing. Your appearance is important, don’t get me wrong. It affects that way you feel about yourself and certainly influences first impressions, but style without substance quickly fades. Rigid or doctrinaire. I hear students admonish each other for not being professional or gossip behind someone’s back about some terrible unprofessional misdeed (first of all, judge not, lest ye be judged…). It’s as if professionalism is the new religion for students. Lack of personalization. Where are YOU in... Continue Reading
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