Ises and ares and to bes. Blech. Weak verbs can make your writing boring and wordy. In one of my first agency positions after I graduated from college, my manager went so far as to call them “lazy.” This same manager and her (sometimes) harsh feedback drove me to make changes in my writing style. But catching weak verbs before they come off the end...

I recently switched from Bloglines to Netvibes for my feed reader. Netvibes is just more visual and also makes it easy to access recent posts. One of the other cool features is that I can share my subscriptions with you pretty easily. I’ve set up a public page with three tabs from my personal feed reader. There are two for public relations (one tab for...

I was recently approached by Heather Fornataro of Powder Hound Marketing with an offer of two free tickets to Spamalot in exchange for a tweet or blog post about the show and specifically a tweet or blog with a promotion code for others to get tickets. The show was at our local performing arts center, the Hult Center. It didn’t work out that I was able...