Archive for March, 2009
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InstructorSchool of Journalism and Communication, University of OregonGeorge S. Turnbull Portland Center The Position The University of Oregon School of Journalism and Communication seeks an instructor for its George S. Turnbull Portland Center for the 2009/2010 Image via Wikipedia academic year. This is a full-time, nine-month, renewable appointment, based in Portland, beginning on September 16, 2009. A part-time summer appointment is attached to the position, beginning on August 1, 2009. The instructor will arrange internships and supervise students in the Portland Senior Experience program, and teach undergraduate courses in public relations and graduate courses in our strategic communication professional master’s program. The successful candidate will have a graduate degree, a professional background in communication, and university teaching experience. Familiarity and connections with the Portland media market are preferred. The School of Journalism and Communication The School offers doctoral and master’s programs in communication and society as well as professional master’s... Continue Reading
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My mentor has been an important part of my professional life and, over the years, a trusted friend, confidante and adviser in many aspects of my life. She’s given me opportunities to earn experience in areas of public relations that I might not otherwise have had and is always ready with advice if I ask. If I don’t need advice, she’ll just listen. We met when I volunteered for a nonprofit organization as an undergrad where she was serving as the communications director. We had a chance to work together on maybe a project or two before she left. I continued to volunteer for the organization and frequently asked my mentor for her advice on projects. It wasn’t long before she asked me to help her with a client project – doing some basic media relations work. That was 8 years ago. I am not exaggerating when I say that... Continue Reading
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Image via Wikipedia The short sprint that is our 10-week academic term is coming to a close. Just two more linky loves on the agenda for this term. Lots of interesting stuff this week. Shame: This post from the Ruder-Finn ethics blog argues that shame is a powerful emotion and can have a profound effect on someone’s behavior. What are the implications for public relations professionals in our daily work? Working the Bottom Rung: Ryan Anderson offers tips for junior PR professionals about making themselves valuable in a scary economy. An Introduction to Social Media: Our friend, Paull Young, gives an overview on the use of social media for business (video). Memo From Kafka’s Castle and What Employers Want to See on Your Resume: Some handy tips from a technology CEO, via Guy Kawasaki’s blog. HOW TO: Measure Online Influence: A Mashable.com post by Micah Baldwin about understanding and measuring... Continue Reading
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The first term my students blogged, I was thrilled if they completed the assignment and seemed to enjoy it. A few did (my favorite was Stu Holdren’s blog, Stu’s Clues), but almost no one kept the blog up longer than the end of the quarter. That’s been the case most terms since then. Of course there are a few (extremely notable) exceptions. Staci Stringer, Jessica Lomelin, Sarah Essary and Beth Evans all come to mind immediately. But for the most part, the blogs are abandoned after the 7 weeks assignment. Twitter seems to get a little bit more traction and become part of the students’ routines. But I would be lying if I said it was more than 25% of students that continue using twitter after it’s not required. There are lots of reasons for letting your blog and twitter profile to go seed. Students (and young professionals) are busy... Continue Reading
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