Archive for February, 2009
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Image by Stewf via Flickr Sorry for the delay in posting this week’s linky love. But I found lots of good stuff and and each is a numbered list. How handy! Debunking Six Social Media Myths (BusinessWeek, written by BL Ochman aka @whatsnext) Five Digital Trends to Watch for 2009 (Authenticities, written by Steve Rubel aka @steverubel) Five Stories of Twittering Gone Bad (Network Solutions via @SuziSteffan) Five Ways to Gain More Value from Your PR Agency (PR Squared, written by UofO Alum Nicole Jordan aka @nicolejordan) 10 Social Media Questions Worth Asking (Socialized aka @jpostman)** think about some or all of these questions as your post this week. 5 Essential Social Media Strategies for a Bad Economy (Social Media Explorer, written by David Finch aka @davidfinch) 10 Ways to Boost Your Blogging (Danny Brown aka @dannybrown)** Thinking about continuing your blog beyond this term? Some good tips and ideas... Continue Reading
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Erika Penner, one of my PR Campaigns students, also happens to be an HR professional about mid-way through her MBA program at the University of Oregon. Lucky us! She spent some time last week giving her best advice for resumes, portfolios and interviews and she is allowing me to share her PointPoint with you here.... Permalink
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Well, I thought I’d avoided the Oregon Plague (i.e. the terrible head cold that’s been going around), but I think I was wrong. Fortunately, not everyone’s brains are filled with fog and some folks managed to put out some great stuff this week. PR Colleagues: Don’t Forget to Brush Up on the Basics (Arik Hanson on PRSarahEvans.com) Facebook Faces the Music: As the Multitudes Lash Out Over Privacy Infractions, Social Media Giant Reverses Its Policy (Bulldog Reporter) Five Crucial Tips for the Perfect Pitch Letter (Bad Pitch Blog) Dig Deeper & Never Stop Bringing New Ideas to Your Client (Leo Bottary’s Client Service Insights) Small Steps to Improve Client Relations (Dave Fleet)Making the Most of a Phone Interview (Barbara Nixon) Target Practice (Megan Soto) Build Blog Posts Like Building Blocks (Chris Brogan) A Quick ‘n’ Dirty Guide to Setting up Social Media Monitoring (Social Media Explorer) The Dangers of Astroturfing... Continue Reading
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Reading through my students’ posts this week, I noticed that several picked up the Chris Brown/Rihanna story that I included in last week’s linky love to write about. This is an interesting topic with lots of angles – not the least of which is that it’s raising awareness about domestic violence among an audience that probably doesn’t think about it as often as they should.Chris Brown: Quick Dance Moves, Slow Response Time from Maddy Hicks focuses on Brown’s lack of response for too many days following the allegations. What’s Love Got to do With it?: Chris Brown and Rihanna Edition from Josh Damis focuses on the implications to each star’s career. Rihanna: Navigating a Crisis from Ali Runyan talks about Rihanna’s response and likely effect on her career. Dude, Where’s my PR? from Krista Berlincourt asks why the stars took so long to respond and offers some advice. I’m sure... Continue Reading
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We talk about transparency a lot in social media (in public relations, too, for that matter). But what does that mean if you’re a blogger? And particulary, if you’re a new blogger. According to Paul Gillin‘s book The New Influencers, “transparency is about a lot more than just not lying. It’s about opening yourself up to inspection, analysis, judgement, praise and ridicule.” Gulp. That sounds a little frightening. But the blogging community has, over time, worked out some standards and guidelines that are not that difficult to follow and understand. When you get down to the nuts and bolts, transparency in the blogosphere means adhering to these community standards. Some basic rules: Be familiar with the basics of copyright and fair use limitations. It’s important that you don’t plagiarize content (just link to the source!) or present others ideas as your own. Your posts should be well researched and complete,... Continue Reading
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I felt like categories this week. I’m just that kind of girl.Let’s get right to it! Some of my favorite posts of the week: Social Media:EBook on Social Media Marketing (PR Squared): It would be great if you read and blog about this, but I think it’s a must read, regardless.The World Unites for Clean Water (WOMMA) Crisis Management:Crisis PR Advice for Bailed Out Boneheads (Kel Kelly)The Kim Family Search: An Insider’s Crisis Management Case Study (Johnathan Bernstein) General PR:Gee, Beav, Isn’t PR Just Like Advertising (Bad Pitch Blog)What’s Your Client’s Motivation? (Client Service Insights)Oh Kellogg Co… Watch Out for Reefer Madness (Corporate Hallucinations) International:Can the Reputation of Israel be Saved (KD Paine’s Measurement Standard)Public Relations in the Czech Republic (PRBlogger) Career:Social Media Starter Kit: LinkedIn (Altitude Branding)Rachel Created a Job for Herself (Connie Bensen)The One Interview Question (Public Relations Matters) Pop Culture:How Will Chris Brown Incident Effect [sic] Rihanna’s... Continue Reading
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I had a question recently about email blasts/email newsletters and it made me realize that talk about enewsletters has probably been edged out by the new shiny thing (social media). While maybe not the sexiest tool – it’s still a great technique for reaching certain audiences and building a base of support. My tips for doing a good job with an enewsletter: Know your audience. Rule number one for any new initiative or campaign. If you don’t know, ask. You can do basic audience research on the cheap – a short questionnaire at the checkout stand, intercept interviews around your location, build questions into an admissions form. Set some measureable objectives and clearly define success. What do you hope to accomplish? And is an enewsletter the right tool? Make it informational. Ads are ads are ads and the likelihood is going to read them on purpose is diminishing. I nearly... Continue Reading
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I am beside myself. I’m so excited about my spring term Strategic Social Media class that I think I am starting to annoy people. My reasons for this enthusiasm are threefold: I get to design my own class about a topic that I love. I love social media. I am not so good at the technical stuff, that’s not what I mean. I love the idea of social media. The visionary philosophies and the challenging discussions that go on every day about the whys and the whens. I love the potential of social media and I am fascinated by the drawbacks. The level of discussion is not about how-tos and technical aspects with a dash of strategy, it’s a whole new level. That means that we’re ready for a whole new level. The first time we talked about blogs in my principles of PR class, I invited a guest speaker.... Continue Reading
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My advanced PR writing students have been blogging now for a couple of weeks, so it’s time to share their links and help them get connected to the wide, wide world. Please take a look at their blogs, add them as friends on Twitter and encourage their plunge into social media. In no particular order: Maddy Hicks: blog, twitterDaria Latysheva: blog, (update) twitterKrista Berlincourt: blog, twitter Amanda Ip: blog, twitterKristen Victory: blog, twitter Melissa Erb: blog, twitterMarissa Phillips: blog, twitter Babe Hoffarber: blog, twitterLaura Hedges: blog, twitterAli Runyan: blog, twitterMarla Federman: blog, twitterGretchen Brandtjen: blog, twitterDara Jester: blog, twitterJosh Damis: blog, twitter Chris Miller: blog, (update) twitterRuth Hickock: blog, twitter... Permalink
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