1. Think outside your professional job title box. Instead of just searching Monster.com or others for “public relations,” try “marketing,” “public affairs,” “communications,” etc. Even though your degree emphasis might be public relations, you really are qualified to do more than just work in an agency.

2. Don’t be afraid to apply for jobs asking for experience beyond your years. An employer may be willing to trade some valuable internship experience or social media savvy for 3-5 yrs. of professional experience.

3. Write and rewrite your cover letter. Don’t spam the industry with ho-hum generic letters. Take the time to tailor each cover letter to the specific job you’re applying for. Believe me, the job market is competitive right now and if you don’t make the effort someone else will.

4. Finally, remember that looking for a job IS a job. I spent 2-4 hours Mon-Fri for nearly three months searching every job Web site known to man before I found my current employer. It can get frustrating, depressing and overwhelming, but in the end it’s simply what you gotta do if want to find a job in the PR/Marketing/Comm. industry. GOOD LUCK!!