Archive for October, 2008
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I know I do. I was lucky enough to catch the episode The Giant Pool of Money on This American Life a while back when it first aired. That helped. A lot. I’ve found some other resources that you might find helpful. This is important stuff. Take a couple of hours and educate yourself. This American Life The Giant Pool of Money: A special program about the housing crisis produced in a special collaboration with NPR News. We explain it all to you. What does the housing crisis have to do with the turmoil on Wall Street? Why did banks make half-million dollar loans to people without jobs or income? And why is everyone talking so much about the 1930s? It all comes back to the Giant Pool of Money. Another Frightening Show About the Economy: Alex Blumberg and NPR’s Adam Davidson—the two guys who reported our Giant Pool of... Continue Reading
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I made this comment at “Meet the Faculty,” a class brand new graduate students take to learn about faculty expertise in the school for things like thesis and dissertation committees. The discussion was around using social media in classes and specifically how I use these tools to facilitate discussions and relationships between students and myself. My core point was this: If you don’t want people to know about some facet of your life either a) don’t do it or b) don’t put it online. Your online “life” is an extension of your personal brand, for lack of a better phrase. If I put it online, then I’m ok with you knowing that bit of information and it’s in sync with my professional and academic “image.” If you can’t be transparent, I tell clients, then you need to make changes in the way that you do business. I think there’s this... Continue Reading
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Between Professors Tiffany Gallicano, Tom Hagley, and myself, we’ve required well over 100 students to start a blog in Advanced PR Writing. I don’t feel like doing math right this minute, so that number will have to do as an estimate. Over the two years we’ve done this, most students see it as a requirement and then move on once the term is over, but a few students have really taken to it and continued to blog well after the final grades were entered. I know this isn’t a comprehensive list (please tell me if you’re still blogging and I missed you!), but here’s a go at rounding up the talented young professionals (and Duck alums) still active in the blogosphere: Staci Stringer’s If I Only Knew The Words Megan Soto’s Searching for Savvy Jessica Lomelin’s A Moment of Wonderful Sara Szatmary’s P.R.emier Sarah Essary’s Consuming PR Heidi Gill &... Continue Reading
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In class this week, we were talking about where we’d send a PSA and media kit as part of a campaign to increase voter registration in our local community (Eugene, Oregon). It was a pretty casual discussion, but it brought up an important topic: Regardless of your “market,” you must be an avid media consumer. You must know and understand how the media work. You must consume local media, the key national media and relevant trade and consumer media. You must be able to name, off the top of your head, the media that matter to you and your work. There are two points I’d like to make about this. The first is that even if you don’t enjoy reading the local paper or catching the evening news or (gasp!) listening to NPR – it’s your job in PR to know that the media’s agenda is and how your client... Continue Reading
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We’ve survived week one in the University of Oregon School of Journalism & Communication. The rain has arrived and there are quite a few great posts to share. Take a look. Just Relax: Questions That Make Interviews More ConversationalMeg Roberts shares a list of questions for you to ask in interviews. Starting a conversation in an interview can be tough, but having a list of questions will help you get a better feel for the company and ensure it’s a good fit for you. Twitter as a Tool for College Students Robert French at Auburn University share ideas that he gleaned from asking the “why bother?” question to his Twitter community. Be sure to click on the link to show all the responses Robert got via Twitter. Getting More Twitter Followers and Twittering for Business Julia Roy shares her 10-second rules for deciding if she should follow someone back on... Continue Reading
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School’s back in session and we all survived week one. I know I have some new readers and I want to encourage anyone who has not to join PROpenMic. Seriously. All the cool kids are doing it. About PROpenMic: PROpenMic? A metaphor. Step up and speak your mind. Our goal is to be the social network for PR students, faculty and practitioners worldwide. We are ad free and nonprofit with an education focus. Already, we have members from over 40+ countries and 140+ universities worldwide. Meetup and share. From future internship & job searches to discussions about class projects and activities … PROpenMic is your network for connections and learning. Ultimately, the network is about you helping others. Our focus is to help students & faculty explore answers to their questions with a perspective from around the world. Enjoy!... Permalink
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