Comments on: How to Stand Out in a Sea of Interns http://www.prosintraining.com/2008/06/how-to-stand-out-in-sea-of-interns.html Sun, 29 Jan 2012 20:19:14 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Kelli Matthews http://www.prosintraining.com/2008/06/how-to-stand-out-in-sea-of-interns.html/comment-page-1#comment-248 Kelli Matthews Sun, 13 Jul 2008 20:36:00 +0000 http://vervenorthwest.com/prosintraining.com/?p=225#comment-248 Kerri,<br/>Thanks! Glad you found me. I'm always happy to answer questions or point you to resources. Kerri,
Thanks! Glad you found me. I’m always happy to answer questions or point you to resources.

]]> By: PRkeener http://www.prosintraining.com/2008/06/how-to-stand-out-in-sea-of-interns.html/comment-page-1#comment-247 PRkeener Sun, 13 Jul 2008 19:29:00 +0000 http://vervenorthwest.com/prosintraining.com/?p=225#comment-247 I just wanted to say 'hello'. I've only now just stumbled on your blog and have only read a few posts, but thus far I'm in love ;) I only wish I had found it sooner. It looks like you have some great conversations happening and have a lot of PR wisdom to offer. I will be reading!<br/><br/>-Kerri I just wanted to say ‘hello’. I’ve only now just stumbled on your blog and have only read a few posts, but thus far I’m in love ;) I only wish I had found it sooner. It looks like you have some great conversations happening and have a lot of PR wisdom to offer. I will be reading!

-Kerri

]]> By: Kelli Matthews http://www.prosintraining.com/2008/06/how-to-stand-out-in-sea-of-interns.html/comment-page-1#comment-244 Kelli Matthews Thu, 03 Jul 2008 03:51:00 +0000 http://vervenorthwest.com/prosintraining.com/?p=225#comment-244 Inkandsword, <br/><br/>You're right. Blogger relations is NOT the same as traditional media relations. I've tagged a whole boatload of resources that you can use to make your case: http://del.icio.us/kellimatthews/blogger_relations<br/><br/>A few that are absolutely worth reading: <br/>** http://blog.ogilvypr.com/?p=243<br/>** http://www.chrisbrogan.com/some-differences-between-pitching-mainstream-press-and-bloggers/<br/>** http://www.socialmediaexplorer.com/2008/04/28/how-do-i-get-placement-on-blogs/<br/>** http://www.pr-squared.com/2007/11/prsquareds_social_media_tactic_4.html<br/><br/>Email me if you want to talk specifics. Inkandsword,

You’re right. Blogger relations is NOT the same as traditional media relations. I’ve tagged a whole boatload of resources that you can use to make your case: http://del.icio.us/kellimatthews/blogger_relations

A few that are absolutely worth reading:
** http://blog.ogilvypr.com/?p=243
** http://www.chrisbrogan.com/some-differences-between-pitching-mainstream-press-and-bloggers/
** http://www.socialmediaexplorer.com/2008/04/28/how-do-i-get-placement-on-blogs/
** http://www.pr-squared.com/2007/11/prsquareds_social_media_tactic_4.html

Email me if you want to talk specifics.

]]> By: inkandsword http://www.prosintraining.com/2008/06/how-to-stand-out-in-sea-of-interns.html/comment-page-1#comment-243 inkandsword Thu, 03 Jul 2008 03:00:00 +0000 http://vervenorthwest.com/prosintraining.com/?p=225#comment-243 My supervisors at my internship have me researching a lot of blogs for pitching purposes. I'm excited about this because I'm all for using blogging and other social media for PR but when I asked how they pitch stories to blogs, they said "like any other publication."<br/><br/>While studying blogging for PR purposes I learned it's best to follow specific blogs of client-interest, establish an ongoing conversation regarding the subject at hand, and then subtly pitch a story to this blogger who trusts that you're not just selling an idea but actually taking an interest and contributing to the discussion.<br/><br/>First of all, does that sound correct when pitching to blogs? If so, should I mention this to my supervisors who are sending news releases to bloggers as if they are reporters? I mean, I'm an intern with little experience, but I remember studying this...nine months ago. My supervisors at my internship have me researching a lot of blogs for pitching purposes. I’m excited about this because I’m all for using blogging and other social media for PR but when I asked how they pitch stories to blogs, they said “like any other publication.”

While studying blogging for PR purposes I learned it’s best to follow specific blogs of client-interest, establish an ongoing conversation regarding the subject at hand, and then subtly pitch a story to this blogger who trusts that you’re not just selling an idea but actually taking an interest and contributing to the discussion.

First of all, does that sound correct when pitching to blogs? If so, should I mention this to my supervisors who are sending news releases to bloggers as if they are reporters? I mean, I’m an intern with little experience, but I remember studying this…nine months ago.

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