Archive for May, 2008
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Next week is the last week of the term, so this will be the last of the linky love posts for a while. Probably for the rest of 2008, in fact. It looks like I won’t be teaching Advanced PR Writing in the fall, which is the sole purpose for writing these posts. I might do some other version of recommended links, though. We’ll just see. You better be holding your breathe in anticipation! PR for PR (Naked PR): Does the PR industry need some PR for itself. Something we’ve talked about on PROpenMic, too. 5 Great Marketing Blog Lists and What You Can Learn From Each (Influential Marketing Blog): I love lists! This is a great collection of the best top lists for marketing blogs. Ready for Chindia, Millennials, Brand Promiscuity? Trendspotter Unveils Top Trends to Impact PR (Bulldog Reporter): What trends are expert “trendspotters” using and why does... Continue Reading
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If you’re dreaming an agency career, chances are you will need to know how to monitor the media for coverage. Often the monitoring doesn’t mean just collecting a bunch of links, but writing short summaries of the coverage so the busy executive can breeze through and read those pieces that are important. The final product at the end of the quarter is a clip book. When you put it altogether, the clip book is one measure of the value of the work that the public relations team is doing. It’s just one measure, but at the intern or account coordinator level, it may be the one that you have the most ability to contribute to. Here are some tips for media monitoring and writing coverage reports: Understand why it’s important. I can promise you that monitoring and putting together clip books is bor-ing. But if you understand the why, it... Continue Reading
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This guest post is from senior Jessica Lomelin. Winter term 2008, Jessica participated in portfolio reviews and had very positive evaluations from her reviewers. I asked her (and a few others) to share their tips. You can find Jessica’s blog, A Moment of Wonderful, here. Know your stuff. Do some research on your interviewers before meeting with them. Knowing about their professional industries and their work history will help you find unique commonalities. Less is more. Although you may be able to fill your portfolio with a variety of pieces, pick and choose a few to focus on. Make a list of the top 3-5 things that you believe makes you stand out and highlight upon those. Your interviewers would rather see you fully explain a few items from start to finish rather than skimming through a plethora of work. Be results-oriented. Anyone can write a press release or create... Continue Reading
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As I write, more than 3, 000 items loom in my feed reader. Yes, they are looming. Mocking me for having too little time to read this week. It’s been a busy week! I quickly pulled a few good posts for this week’s linky love: From Kami at Communications Overtones, Beat Reporters Have a Love/Hate Relationship with Blogs and Bloggers. Crisisblogger Gerald Baron offers thoughts on The Moral and Economic Value of Saying You’re Sorry. KD Paine asks How Many Different Types of Conversations are There? SheGeek tells us What College Students Can’t Get From Blogging. I disagree with many of her points (for one, I know of at least 6 of my students that got their job because they blog), but they are worth considering. Chris Brogan offers some advice to Make Your Linked-In Profile Work for You (I’m using some of these tips!) Fun With Brands (Dear Jane... Continue Reading
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It’s internship season! As classes have wrapped up at the “semester schools,” and are quickly drawing to a close for those of us at the “quarter schools,” many of our students are preparing to embark on a variety of internships. If you’re in this group (or you are supervising an intern this summer), here are some tips for making it a good one. I asked this questions of my Twitter peeps, and I’m including some of their insights here, too. Communicate with your supervisor what your goals and expectations are for the internship. Working together with your internship supervisor to chart a clear path for your internship period will benefit both of you. You’ll have an opportunity share your ideas about particular tasks, clients, events or campaigns you’d like to be part of and the team you’re working with work with you to meet those objectives. Treat your internship as... Continue Reading
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This guest post is from senior Kaitlin Stewart. Winter term 2008, Kaitlin participated in portfolio reviews and had very positive evaluations from her reviewers. I asked her (and a few others) to share their tips. Top 5 Tips for Presenting Your Portfolio: Be yourself. The portfolio is a reflection of your work and your personality. Make sure reviewers can really see your work experience, skills and character traits. Be professional. Leave the “likes,” “ums” and other slang at the door. Be a storyteller. You need to really paint the reviewers a picture of the situation or event. Why does this press release matter? Why did you put this piece in among all other work you’ve done? Why did you respond the way you did to a situation or problem? Be enthusiastic. If you’re not excited about your work, how do you expect reviewers to be excited about seeing it? You... Continue Reading
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It is hot today in Western Oregon! Hopefully summer if finally coming. In the meantime, here’s your weekly dose of linky love. PR Bludgeons Itself Again (InfOpinions?) – this particular link is a lot of the PR news out there this week. Here’s a collection of links from Media Bullseye. 5 New Social Media Turn-Ons For Me (Global Neighbourhoods) PR and the Chick Factor: What Kent State Learned About the Missing Men of Public Relations (Tough Sledding) Louis Vitton Gets Brand-Jacked, Collateral Damage in Anti-Genocide (Jeremiah Owyang)Bush Online Interview a Wake-Up Call for PR (Catching Flack) Congressman Attacks Big Pharma Companies for Deceptive Marketing, Demands Policies Regulating “Manipulative Commercials” (Daily Dog) What Makes a Good PR/IMC Practitioner? (Les is More) I look forward to hearing what you think!... Permalink
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If you’re working at a PR Agency full time and are younger than 26, please take minute to read the info below and respond to our survey (link at the bottom). *******Welcome to an exciting profession! As a member of the up and coming generation of public relations practitioners, we would like to ask for your help. Workplace expectations are changing with the new tide of public relations practitioners. Public relations employers are asking for help in understanding how to build strong relationships with your generation. If you work at a public relations agency, we hope you will help us by sharing your experiences with us. No scholarly public relations studies have been published that examine the perceptions of young practitioners in public relations agencies. We hope that you will confidentially share your experiences with us through a survey. Participation is voluntary. Opportunity to Make a DifferenceWith your help, we... Continue Reading
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I’m honored to have been ask to serve on a whole slew of thesis committees this year. With the term coming to a rapid close (just 5 more weeks), defense season is in high gear. Over the next five weeks (plus), I’ll hear about a lot of interesting research. I hope to share more with you as the students finish. But in the meantime, here’s a glimpse and a link to the students’ blogs, twitter feeds, etc. so you can keep up with their work… if you’re so inclined. These are some pretty smart students – both grads and undergrads – and anyone would be lucky to have them as part their team. Leona Laurie: Blog and TwitterLeona’s master’s thesis for the School of Journalism and Communication looks at how Web 2.0 is changing traditional marketing and, specifically, the 4 Ps. She’s looking at two media companies – one more... Continue Reading
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