Comments on: Toe-In-The-Water Strategy for Social Media http://www.prosintraining.com/2008/04/toe-in-water-strategy-for-social-media.html Tips, tools and discussion for students, newbies and veterans of public relations. Sun, 14 Mar 2010 04:49:02 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: Kelli Matthews http://www.prosintraining.com/2008/04/toe-in-water-strategy-for-social-media.html/comment-page-1#comment-163 Kelli Matthews Wed, 02 Apr 2008 14:51:00 +0000 http://vervenorthwest.com/prosintraining.com/?p=195#comment-163 Chris, thanks for your comment. <br/><br/>The sustainability dilemma is one that I've encountered with clients recently. They love the idea of "a blog" or "a YouTube," but don't immediately understand what it takes to sustain that effort. Sometimes starting slow is the best approach to understanding the space and to, ultimately, having a more effective (and long term) presence. Chris, thanks for your comment.

The sustainability dilemma is one that I’ve encountered with clients recently. They love the idea of “a blog” or “a YouTube,” but don’t immediately understand what it takes to sustain that effort. Sometimes starting slow is the best approach to understanding the space and to, ultimately, having a more effective (and long term) presence.

]]> By: Chris Turner http://www.prosintraining.com/2008/04/toe-in-water-strategy-for-social-media.html/comment-page-1#comment-162 Chris Turner Wed, 02 Apr 2008 11:49:00 +0000 http://vervenorthwest.com/prosintraining.com/?p=195#comment-162 Kelli, I appreciate the deliberation you encourage here. I think too often people get swept up in the coming wave of corporate social media, and rightfully so. It IS coming, but the reality is things move slow as it relates to corporations. The first thing a company needs to put in place is a blog monitoring system to protect themselves from blog attacks and respond when necessary. The next thing they need to do is figure out a strategy for slipping into the water. Once that boat is launched it can't be brought back. I believe it is better to have limited to no social media engagement than to royaly screw it up from the get go. Kelli, I appreciate the deliberation you encourage here. I think too often people get swept up in the coming wave of corporate social media, and rightfully so. It IS coming, but the reality is things move slow as it relates to corporations. The first thing a company needs to put in place is a blog monitoring system to protect themselves from blog attacks and respond when necessary. The next thing they need to do is figure out a strategy for slipping into the water. Once that boat is launched it can’t be brought back. I believe it is better to have limited to no social media engagement than to royaly screw it up from the get go.

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