Archive for April, 2008
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[this post originally appeared on my agency's blog. As I phase that blog out, there are a few posts worth reposting, this is one.] If you’re representing or working for an organization that is serious about being “green,” sustainable, eco-friendly, community-oriented or… [fill in the blank], remember that actions speak louder than words. In a recent survey by Cone, a cause marketing firm in Boston, more than 2/3 of American consumers consider a company’s business practices when making purchasing decisions. BusinessWeek’s David Kelly pens the “Brand New Day” column online. His analysis of the Cone survey is that people just want to be aware of what companies and organizations support. The New York Times just took on the issue of “Greenwashing,” and showed how “third party endorsements” are being more necessary to validate a company’s claims of “greenness.” Of course, you cannot just “say” you support a cause or you’re... Continue Reading
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When I was in my early 20′s, the tattoo trend was in a full upswing. All my friends have tattoos. And yes, I have tattoos. I was always conscious about being able to hide or cover my “tats” when in a situation that they wouldn’t be considered appropriate. I remember hearing people, including my brother who had facial piercings, say, “people should judge me on my eyebrow ring/arm tattoo/etc., they should see me for who I really am. If they won’t give me a job because of my eyebrow ring/arm tattoo/etc., then I don’t want to work there anyway.” The current version of this seems to be what content and to what degree you post online via (primarily) Facebook or MySpace. “I went to college. I had fun. If an employer has a problem with that, I don’t want to work there anyway.” On PROpenMic, there’s currently a discussion about... Continue Reading
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It’s a bit off-season. My students don’t start blogging for another couple of weeks. But I found some great stuff in the PR blogosphere this week and, with my attention split in many directions lately, better this than nothing at all! PR Rolodex Myth (Topaz Partners): I love this post. I have found this advice to be very true. Regardless of the industry or the particular product/project/client, the skills for good media relations stay the same.Conversation Quotient (AdWeek): I’m fascinated by the idea of measurement in social media. Kami Huyse and KDPaine do a terrific job of talking and blogging about it and I’m just a newbie. (Note: I understand the importance of campaign evaluation and traditional research, but social media is different). This article goes into some of the reasons and where measurement might be heading. News Releases on Life Support? Five Reasons Why (Class Act): Most press releases... Continue Reading
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[this post originally appeared on my agency's blog. As I phase that blog out, there are a few posts worth reposting, this is one.] Social media means marketing departments, public relations people and CEOs have to let go. They have to let go of control. They have to let the conversation develop and dialogue take place. And that. is. hard. If your organization is not ready to open itself up to the world, but wants to dip its toe in the social media water, a couple of things will get your started. Start monitoring conversation about your organization, key people, trends and issues. The two primary places for monitoring are Technorati and Google Blog Search. Both services allow you to subscribe via RSS to a feed. I highly recommend Bloglines to manage your feeds. Lots of people would be just as adamant about Google Reader. The benefit to a feed... Continue Reading
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Richard Bailey, a lecturer at Leeds Metropolitan University in the UK has just launched Behind the Spin: Public Relations for Students and Young Practitioners. With contributions from students and practitioners alike, Behind the Spin offers a global perspective on public relations. Check out the editorial calendar. Have a good idea? Read through this isuse and get a sense of the publications style. Then contact Richard and his team about contributing. Thanks, Richard for creating such a terrific resource!... Permalink
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