Archive for March, 2008
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I’m busy. All professors are busy. All professionals are busy…well, most, anyway. Whether it’s for a scholarship or for a new job, you’re ultimately asking me for a favor, to take time out of my schedule to write a letter of reference or to answer some questions over the phone about a position you’re after. When I feel prepared, I don’t mind doing it. When I don’t, it’s awkward. So, with the high-season approaching for the job search, here are my tips for asking me to be a reference and for helping me help you. 1) Please ask if I’m comfortable being on your reference list or comfortable writing a letter of recommendation. There are some triggers that will result in an enthusiastic “yes!” from me: Be a good student. Get good grades, be diligent and responsible. Come to class, do your best work, etc. etc. I rarely say no,... Continue Reading
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Here’s a few posts that I found interesting this week. Enjoy! The Art of Email Writing and How it Can Make or Break Your Business (Freelance Switch): A nice refresher about email writing and email etiquette. I wonder if it would be rude if I sent this to a couple of my clients. Boldface in Cyberspace, It’s a Woman’s Domain (NYTimes): A new Web site for women, by some of the strongest women in media, publishing, writing and entertainment. Looks like fun! Graco Blog is Fantastic (Community Guy): I love the Graco blog. It’s a great example for consumer-oriented companies who are thinking about blogging. (Great job, Converseon!) Typos are a Big, Hairy Problem (Bad Pitch Blog): Oh lord, this is funny. Leave a comment with a one-line response to this ad. Nine Best Story Lines for Marketing (How to Change the World): So clear! I love the concept of... Continue Reading
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Three students picked up on the link to the article last week on Generation Y. It was a pretty negative article, and I’m not surprised at the response from some of my students. Two colleagues and I are embarking on a study looking at just this issue. Draft title: Relationship Management, Ethics, and Organizational Culture for the Millennial Generation of Agency Practitioners In short, we’re looking at how firms build relationships with their young agency practitioners (and if they are effective), how young practitioners make ethical decisions and how they fit (or don’t) with organizational culture. Considering the research and business press material I’ve read so far, it’ll be interesting to see how young PRos line up with the information about GenY as a generation. I’m nearly through Generation Me , which takes a pretty negative view suggesting that GenY’ers are “more confident, assertive, entitled – and more miserable than... Continue Reading
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