Spring term (start date: March 31), I’m teaching the capstone PR course, PR Campaigns at our Senior Experience program in Portland. I’m looking forward to it… mostly.
Normally, I work with nonprofit organizations based local to our Eugene campus at the University of Oregon, in lovely Lane County. The nonprofits vary in what they need from the basics of a PR program, to fundraising and donor communication to internal communication. And the students usually do a stellar job.
Next term, the class client will be the PR major itself because we’re hoping to host a strategic conference either this fall or next spring that connects professional with academics (and vice versa). So the whole course will be around event management.
I gotta tell you, I’m logistically challenged…
The best lesson I’ve learned from event management experience is to schedule a massage the day after a big event. Thanks, Marilyn!
I’ve found a few good resources, though, to get started. So I thought I’d share:
- This will be our coursebook. I’ve looked through most of it, and while it’s not mindblowing, it has some great information just to keep you on track. Everything from how to choose a site (complete with lists of questions/details to include in an RFP) to tips on how to set up a room and even some checklists and sample agreements.
- The Robert Wood Johnson Foundation has a free event planning booklet you can download here.
I am positive that this will be an adventure. If you have ideas about what you’d like to see at a conference (speakers, breakout sessions, etc.) or have any event planning tips, please share!
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