PRos in Training

Thanks to all the smart folks that contributed this week to some outstanding insights and conversations – here are my faves. MWAH!

Does Knowledge of Social Media Make You a Better Job Candidate?, my 2 cents: Interesting post. Some great insights and I always love when professionals back up things I say in class. Thanks!

Measurable Objectives Precede Meaningful Evaluation, Les is More: Les, a professor at Towson University, is judging the IABC awards and provides some advice about the PR process that leads to a well-planned and executed campaign.

Social Media Will Change Your Business, BusinessWeek: I’m sending this link to every business owner I know.

Consequences for Not Having a Blogging Policy, Neville Hobson: We’ve been talking about blogging and ethics policies in class, so this is a perfect example of why such things are important.

Cleansing Your Online Reputation, Murphy’s Law: Understanding search engine results is, apparently, one piece of the pie. Three firms in the US and UK are offering services to clean up your reputation online and ensure only positive results.

27 Proven Freelance Marketing Tips, Bad Language: Thinking about freelancing? These are some great tips to consider when trying to make it work.

Old School Pols Running the Campaigns Still Missing the Social Media Boat, what’s next: BL Ochman says the presidential candidates aren’t using social media to their advantage and relying on old school campaign techniques.

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