Archive for February, 2008
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What If… Your target audience is a 4 year old and a 2 year old?
Because I conversate with a (almost) 2 year old on a regular basis, I can understand this mom’s predicament. Very cute!... Permalink
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Just for Fun: Web 2.0 Sites
One of the things we’re doing this term is each student gives a short (5 min) presentation on a Web 2.0 service. They started at Go2Web2.0 to find their pick. I thought I’d share today’s picks… just for fun:  Megan picked  Snooth, a wine rating a recommendation site. Oregon is well known for its Pinot Noirs, so we’re a bunch of wine snobs around here.  Jackie’s choice was Think from MTV, which has a lot more social media aspects than I thought it did.  Staci found the very cool Cookthink and there are dozens of recipes for a carrot and chicken based Eastern European casserole for someone in a nutty mood. Who knew!  Eileen shared Yelp.com, a review-based site for restaurants, shopping, events and more.  Lee showed us Dooniz, a shopping site that benefits dozens of nonprofits around the world. By using the Dooniz portal, you can shop and still... Continue Reading
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Reach Out! 5 Commenting Tips to Join the Conversation
I really appreciate Kami Huyse’s three part process for organizations that want to get involved with social media – Active Listening, Outreach and Engagement. The listening part seems easy enough. Even engagement makes sense. But students (and probably lots of new bloggers) get nervous about the outreach part. I understand their apprehension. Listening is anonymous and (they think) chances are no one is going to read their little blog. But outreach! Yikes. There’s 100% chance the blogger will see their comment. So, here are five tips to leaving good comments: 1) Be relevant and timely. Rather than comment on the general awesomeness of the blogger and their blog, talk about what you appreciate about the particular post. You don’t have to agree, of course. If you disagree, same tips apply. Relate your disagreement to the post. 2) Contribute to the conversation. Don’t comment for the sake of commenting or to... Continue Reading
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The Best of Student Posts: Swinging for the Fence
This is the first time at bat for my students in the blogosphere. They’ll be blogging for seven weeks all together. I have to say, I’m pretty impressed. Some insightful posts that I think you’ll enjoy: PR as a Community (Eileen Chang) The 3 Tells (Lee Magner) Introductions: Crisis Management, Myself and the Web 2.0 Phenomenon (Lisa Poplawski)... Permalink
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New Voices Join the Conversation: Winter 2008 Students are Blogging
The students, they are a’bloggin’. Check them out, leave a comment – welcome them to the conversation. Patrick BoyeAllison CefaloEileen ChangRong Chang-ChienNiyah DottsKristen FullertonKendra HandkeBrittani KrummelStaci LucashLee MagnerLisa PoplawskiJames RussellMegan SotoStaci StringerEmily TormeyJackie Voth... Permalink
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Fresh Picked Jobs & Internships
PR Coordinator, Washington Park Zoo (Seattle, Wash.): Entry level job at the zoo in Seattle. How cool is that? Public Relations Assistant, Amazon.com (Seattle, Wash.): Another interesting entry level job in the Emerald City.Public Relations Summer Intern, Ketchum (San Francisco, Calif.): I’ve heard good things about this internship from past students. Communications Coordinator, Swarovski (Los Angeles, Calif.): As in crystal. Says it requires two years exp, but I say go for it. Account Coordinator, YPartnership (Orlando, Fla.): I know nothing about this agency, but about this time of year, Orlando sure sounds like a nice (weather) option. PR Intern, Omni Hotels (Irving, Texas): If you’re interested in travel/tourism, this looks like a great intern. Omni Hotels are in about 15 states are all luxury properties. Irving is the corporate headquarters. PR Intern, Liz Claiborne (New York): Liz Claiborne is recruiting now for summer 08. This is a paid internship in... Continue Reading
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