http://www.prosintraining.com/2008/02/opaque-coach-iacc-campaign-takes-short.html Sat, 24 Jul 2010 04:07:31 +0000 hourly 1 http://wordpress.org/?v=3.0 http://www.prosintraining.com/2008/02/opaque-coach-iacc-campaign-takes-short.html/comment-page-1#comment-150 ndotts Tue, 26 Feb 2008 19:41:00 +0000 http://vervenorthwest.com/prosintraining.com/?p=178#comment-150 I have been thinking about where I want to work after graduation and I am still unsure. But I do know one thing; I will not work for a firm, company or agency that calls me to act in an unethical manner. This is the most important thing to me and I believe that most new PR grads are just happy to find a job. This fake campaign just reinforces that reputation is more important than salary and more PRos should abide by the unwritten law of transparency. It's okay to call bullshit and tell your client that you won't act in an unethical manner. I have been thinking about where I want to work after graduation and I am still unsure. But I do know one thing; I will not work for a firm, company or agency that calls me to act in an unethical manner. This is the most important thing to me and I believe that most new PR grads are just happy to find a job. This fake campaign just reinforces that reputation is more important than salary and more PRos should abide by the unwritten law of transparency. It’s okay to call bullshit and tell your client that you won’t act in an unethical manner.

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