I had a hard time narrowing the choices down this week, so there are a bunch to take a look at. Enjoy! and thanks, blogosphere for some terrific posts. How-To: Identifying Influences, Neutralizing Detractors, Marketing Vox: Tips on how to find those individuals to whom you should be listening. Getting to Know GenWhy, BusinessWeek: An experts look at managing...

Tomorrow morning I’m meeting with a client to brainstorm ideas for their brand spankin’ new social media campaign. I’m very excited – despite my best efforts, so far my social media campaign ideas haven’t been terribly well-received and the implementation? a little half-baked. Usually I’m passionate about the idea and see the...

Bob LeDrew at Flacklife posts about a fake campaign carried out by Hunter College on behalf of Coach. I’ll let you read the specifics here and here. Social media tools are powerful. They can help create dialogue and conversation with your customers and they can help humanize an organization through transparency and authenticity. Of course, they can also...

Thanks to all the smart folks that contributed this week to some outstanding insights and conversations – here are my faves. MWAH! Does Knowledge of Social Media Make You a Better Job Candidate?, my 2 cents: Interesting post. Some great insights and I always love when professionals back up things I say in class. Thanks! Measurable Objectives Precede...

Lots of my students want to plan and implement special events. I’m not great at meeting/event logistics (caterers! florists! incentives! promotional items!), so I find special events a bit tedious. The best lesson I’ve learned from event planning experience? Plan a massage the day after a big event. Thanks, Marilyn for that lesson! That said, there...