The Consumers Union, the non-profit publisher of Consumer Reports magazine, has launched a microsite devoted to the issue of toy safety – NotInMyCart.org.
The site features a parody animated music video that is poking fun, without placing blame, at the overwhelmed federal toy safety inspectors.
As a parent, toy safety is no laughing matter. But this parody does a terrific job of helping me understand what the problem is. And the site tells me what I actions I can take to make toys safer.
In the Heath brothers’ book, Made to Stick, one of the criteria for sticky messages is unexpectedness. This video does a great job of creating a sticky message about a very complicated and emotionally-laden subject. I watched the video once and can recall some of the key information presented (thanks to the catchy tune!).
What do you think? Good idea? or inappropriate?
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Safetoy