The Consumers Union, the non-profit publisher of Consumer Reports magazine, has launched a microsite devoted to the issue of toy safety – NotInMyCart.org. The site features a parody animated music video that is poking fun, without placing blame, at the overwhelmed federal toy safety inspectors. As a parent, toy safety is no laughing matter. But this parody...

Or maybe really love Kat Von D. Either way, this year at SEMA, the trade show for aftermarket automotive accessories, Dunlop Tires offered a free set of tires for anyone willing to get a Dunlop Tattoo. A real tattoo. The promotion was so popular at SEMA that only about half the people who wanted to were able to get an appointment and brand themselves with the...

Thanks to Geoff Livingston at Buzz Bin, you can find all the posts related to the measurement thread that both Tiffany Derville and I participated in last...

No, this isn’t a quiz. It’s an invitation to write during this winter break. You’re often writing term papers and assignments for PR classes and other formulaic sorts of things. Try spending the break writing something for fun. Journal a bit or start a blog about something you enjoy (not necessarily something that will win you accolades from a...

Brilliant! I’ll be using...