PRos in Training

Consumers International (CI), the international federation of consumer advocacy groups, has announced the winners of its annual International Bad Product Awards. Member organizations submit nominations for awards that aim to “highlight failings of corporate responsibility and the abuse of consumer trust by internationally recognised brands.” This year’s winners: Coca-Cola – for continuing the international marketing of its bottled water, Dasani, despite admitting it comes from the same sources as local tap water. Kellogg’s – for the worldwide use of cartoon-type characters and product tie-ins aimed at children, despite high levels of sugar and salt in their food products. Mattel – for stonewalling US congressional investigations and avoiding overall responsibility for the global recall of 21 million products. With the overall prize going to: Takeda Pharmaceuticals – for taking advantage of poor US regulation and advertising sleeping pills to children, despite health warnings about pediatric use. From Richard Lloyd, Director General... Continue Reading