Despite the “fact” that all PR people suck, there’s still some great stuff being talked about this week. There seems to be a distinct focus on blogger and media relations in this week’s news and in this week’s linky love, so we’ll call it a theme!
Here are my faves:
To start some tips for young PR people. In his standard (and much appreciated) proactive style, Todd at SHIFT isn’t trying to steal other firms clients, or whining about it not being PRs fault. He has posted some great blogger relations tips for download.
Screaming Headlines starts a series of 20 “brass tacks” tips for media relations and starts with this post. And here’s the first tip on news value.
The PRs fight back: 10 Tips for Travel Writers. A great list from two anonymous PR Pros who work in travel.
We always hear that media relations is supposed to be a two way street. Peter Shankman, one of the most connected men in PR, always has some great idea for going the extra mile for journalists (even when one of his clients isn’t necessarily getting the credit). This is no different. Oh! And look! it’s about using Facebook for something besides spring break pictures. I really hate to say I told you so, my beloved students, but I will.
Darren at Problogger has 21 tips for pitching bloggers. Different perspective – not a PRo or a journalist – just a guy (with a great blog!) helping people blog better.
As usual, Susan Getgood’s take on the week’s events is insightful. I love this:
The best social media marketing people won’t be PR people. Or marketing people. They will have a skill set that blends both disciplines. Whether you are at an agency or in a company, start developing this — in yourself, in your teams.
To veer off the theme (or maybe not, depending on your perspective), I am inspired by this post – Living the “Pay it Forward” Life. As students, it would benefit you to adopt this kind of philsophy early in your career. The rewards you’ll see over the next 30 or 40 years will be immeasurable.
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Claire LaPoma