This is the last week of classes for Fall Term. A few finals to grade and then off to Winter break. Hopefully, I’ll be able to get back to blogging about some interesting issues in public relations when classes wrap up. Stay tuned!
This weeks posts:
Done Anything for Your Personal Brand Lately? As my students in Adv. Writing get ready to hit the real world, I’ve been editing resumes, giving advice and generally providing support (and connections when possible). This blog from Marci Alboher talks about going beyond the cover letter and creating your personal brand. Who are you? And what do you want to be known for? Do your actions support your aspirations?
Universities Finding Text Messaging Not the Panacea They Thought. After the tragedy at Virginia Tech in April, universities were abuzz about how to best notify students. And text messaging was seen as a good way to reach students quickly. What do you think? What would your recommendation be for administrators wanting to reach, say the population of the University of Oregon simultaneously?
TIA Wages Aggressive Initiative on Toy Safety. With the recent rash of toy recalls, safety is at the top of every parent’s mind during the holiday shopping season. What do you think about this industry initiative?
Edelman Ups Social Impact in Latest Unit. A recent Edelman survey says 85% of consumers would be willing to change brands or their consumption habits to contribute to a better society and the environment.
Eye Tracking Rules. Eye tracking studies help designers understand what people look at when they view anything visual – like a Web site. Do you find these rules to be true about how you see a Web site?
Millennials: Clued In or Clueless. What do you think, you millennials, you?
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