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Interactivity is Fun!

June 7, 2007, Kelli Matthews

The new Pet Moustache site from Burger King is the latest in a growing trend of interactive Web sites that give customers more ways (and reasons) with which to engage a brand.

Pet Moustache, launched to promote the BK Cowboy Burger, lets you upload a photo and well, grow a pet moustache. Here’s my attempt: (I’m not such a good virtual moustache groomer – note the score of 31)

Become an M&M has been around for a while, but that doesn’t diminish the fun. And hey, you’re much more likely to find me eating M&Ms than a BK Cowboy Burger. This is my ode to summer break (and yes, you know I’d have a latte even in paradise).

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A couple of other fun sites. Kohler (as in the toilets) has Jo’s Plumbing. At the site, an attractive brunette “plumber” will flush various things around the bathroom (including dog food, trial shampoo bottles and marbles among others) to show you the power of the new Kohler toilet.

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Finally, GEICO let’s you visit the Caveman’s Crib with a fully interactive site designed to represent the Geico Caveman’s apartment. You can watch TV, change the music on the iPod, read magazines or just hang out. The site barely mentions GEICO.

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What do you think? Do you feel more loyal/connected to a brand when you participate in sites like this? Are there others you know of?

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Kelli Matthews
  • Stu Holdren

    I’ve never had so much fun flushing!

  • Kelli Matthews

    I know, it’s a little bit weirdly addictive…

  • JacQueLine Lo

    I like those Web sites so much. I have been to the Kohler’s and GEICO’s site before. I did try to flush those shampoos into the toilet and try on different clothes for the caveman. It is interesting to visit these sites especially when you are bored with researching your homework stuff. I think I will try the Burger King’s Web site after I finished all my finals. To answer your question, I think these sites will definitely generate brand loyalty or may even bring in new customers. Say for example, I haven’t heard of Kohler before and know nothing about the Kohler’s new toilet. It is a fun experiment for me to test how power the toilet is. Of course, I do understand we can’t really flush those shampoos into the toilet in reality. Kohler gives me an opportunity to try this out before I attempt to try it in my toilet. These funny little things connect the things in real life to their brands. I think they are very smart. We all know that M&M has only a limited color version. It is good that we can now create a whole new M&M which has our own style. This makes us like the brand even more.

  • Millie

    These three Web sites are so interesting. I like M&M one because I like to design my own cute Mr. M&M. It surprised me that I can change everything for the M&M such as different hairstyles, accessories, hands, legs and even the different shapes of M&M. How exciting it is!! I have visited one similar Web sites and that was the online advertising for new mascara of L’OREAL. It did not have as big game as these Web sites. It asked viewers to make eyes on the Web site bigger and more beautiful by using its new mascara. The viewers pretended to brush the eyelash by two brushes and each of them is with volume and length function. I think that those Web sites have the same purpose and it is attracting people to get involved in the brand. I believe that people are more willing to enjoy these interesting games than just look at the advertisings. When the Web sites are more creative, people would like to stay longer or even tell their friend to join. This is a good advertising strategy for different ages of people. They can have lots of fun and deeply remember the brands in their mind.