Archive for June, 2007
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I often get asked for job search advice from international students who want to stay and work in the United States. Karen Miller Russell at University of Georgia tapped a former student for these tips: Tips for international students who want to work in the United States. My favorite and the one I might not have thought of off the top of my head: 2. Look for jobs in the want ads in the foreign language press and on Websites for people [from whatever country you're originally from] now living in the U.S. If an organization is looking for a bilingual speaker, that’s where they’ll advertise. Thanks Karen (and George!) for these great tips.... Permalink
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Sprint is skeptical. A Tacoma family insists that their phones are being hijacked. They are getting death threats, someone is watching them through the cell phone camera and leaving terrifying voicemails on both cell and home lines. You can see the Today Show story here. I’ve heard the story on a couple of news outlets, most recently on NPR. The NPR host characterized Sprint’s response as saying it was not possible to do what the family says was being done. From the Tacoma News-Tribune: Complaints to their phone companies do no good – the families say they’ve been told what the stalkers are doing is impossible. From KIRO-TV: “We are unaware of technology that would enable the activity portrayed in this story to occur, and we will support law enforcement as appropriate on investigating the issue,” Caroline Semerdijian with Sprint Nextel said. Media have trotted out a series of experts... Continue Reading
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I guess I give 30 – 40 “presentations” on average each term in my classes. Over the last six months, I’ve watched my lecture notes transform. I thank my Keynote program for helping me see the error of my cluttered, terrible-template ways. I also have great blogs like Presentation Zen to thank. For example, my research presentation has gone from this: To more like this: I even do a lecture on creating good slide show decks, drawing liberally from the tips on Presentation Zen and Garr’s own site. I also look to Seth Godin and his e-book. I have to admit, though, I have a hard time with the “no more than six words” rule. I think I’m as guilty as most people who lecture or present a lot of info on a regular basis – I use PowerPoint to organize my thoughts and provide an outline, but often don’t... Continue Reading
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On Saturday, our seniors walked across the stage in MacArthur Court to receive their diplomas. Well deserved. Many of “my” seniors are going on to some great position with agencies. Here are a few: Heron Calisch-Dolen: Gooby, Silverstein & PartnersAndrea Nowack, Marisa Olson and Peter Lytle: Waggener EdstromJulie Ma: Koopman OstboNicole Wasowski: LEWIS PR, San FranciscoDevon Ashbridge: Verve Northwest CommunicationsKristin Hunt: Chevalier Advertising, Marketing and Public RelationsMaya Shaff: SZPR I’m sure there are some I’m forgetting or haven’t heard about yet. If you’ve landed a job or internship, let me know!... Permalink
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The new Pet Moustache site from Burger King is the latest in a growing trend of interactive Web sites that give customers more ways (and reasons) with which to engage a brand. Pet Moustache, launched to promote the BK Cowboy Burger, lets you upload a photo and well, grow a pet moustache. Here’s my attempt: (I’m not such a good virtual moustache groomer – note the score of 31) Become an M&M has been around for a while, but that doesn’t diminish the fun. And hey, you’re much more likely to find me eating M&Ms than a BK Cowboy Burger. This is my ode to summer break (and yes, you know I’d have a latte even in paradise). A couple of other fun sites. Kohler (as in the toilets) has Jo’s Plumbing. At the site, an attractive brunette “plumber” will flush various things around the bathroom (including dog food, trial... Continue Reading
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I’ve been talking a lot this year about writing with a human voice. Drop the lingo, leave the jargon and edit out the “corp speak.” Whether you’re writing a letter to employees about a company shake-up, writing compelling public relations materials such as releases, backgrounders or fact sheets, or penning a speech, it’s becoming more vital to communicate in a human voice. This terrific example from Nedra at Spare Change is from Zichron Menachem – The Israeli Association for the Support and Assistance of Children with Cancer and their Families. The letter has been translated from the original Hebrew. An excerpt… I want to thank you for your partnership with Zichron Menachem — for helping make a very difficult time, a bit easier. And I want you to know that how successful your effort is, every time I see a bashful smile from those mirrors, trying to love what they... Continue Reading
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Some of the biggest PR firms (Fleishman, Edelman) and companies (IBM, MTV, Verizon, and Yum! Brands) are searching for social media managers. What, do tell, does a social media manager do? manage and implement social media strategies such as social networking manage a variety of content in a deadline-driven environment understand and implement consumer generated media initiatives. If you consider yourself and expert and are thinking about a social media job, what do you need to know from your employer?James Durbin of brandstorming asks these questions of Fleishman-Hillard’s St. Louis office. Fleishman answers here. The job descriptions associated with “public relations” positions are changing. Are you keeping up?... Permalink
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