Participating in the blogosphere and social media requires that you have an ear to the ground. But where do you start?
Active listening is the first step to establishing a blogging or social media strategy (or any communication strategy for that matter…). As you think about blogging for a class or for a client or for your company, start with the basics.
Some resources:
Ogilvy Blog Feeds: A collection of some of the most influential blog feeds out there, from one of the most influential agencies.
Constantin Basturea: Blogger & PR Guru with Converseon has a variety of PR-related social media projects. My favorites: PR Blogs (a massive 600+ feed list of the PR blogs being published), The New PR Wiki (a collective knowledge base and collaboration tool) and his Google Co-Op project (a Google search that searches PR-related blogs, sites and wikis).
When you find a great blog like Communication Overtones or Spare Change, spend some time checking out the blogs on the author’s blogroll.
Of course, if you’re looking for something industry specific, give Technorati a go, too.
What resources did you find useful as you began blogging?
Thanks for the referral. Another great resource is Todd Defren’s Power 150 list. Just Google Power 150 to find it.