Archive for March, 2007
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According to a great article in AdWeek, PR represents the largest growth sector as compared to our marketing and advertising sisters. The articles tracks trends from 1994, when the numbers were nearly equal, through the dot-com bust and then back again. Excerpt: One big winner in this shift has been public relations. A lot of marketers, notably the pioneering dot-com companies, relied heavily on PR to create a buzz and get their stories told. The PR sector, though still much smaller than advertising, grew more than three times faster than advertising between 1990 and the peak. And even though both disciplines saw massive employee cuts after the Big Burst, public relations today, as measured by the body count, is 44 percent larger than it was in 1990, while advertising is up by only 14 percent. Read more… Steve Rubel says that this means that PR is really driving the marketing... Continue Reading
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From one of my favorite new reads: Indexed by Jessica Hagy I often find myself telling clients what Jessica has illustrated so clearly and what they should know. Just because you say you have a plan, or you have a great vision does not mean people are going to buy what you’re selling. People need proof. They need action. Say you’re about being socially responsible and committed to your local community? Prove it! Say you’ve got the best new product to revolutionize the way people do this or that? Show me! Arlie & Company, a local Eugene, Ore.-based real estate developer (and a client) is my favorite example of a company that does this. Arlie gives thousands to local nonprofits that owners Suzanne Arlie and husband John Musumeci believe are doing good work. And they are committed for the long-haul. Organizations like Relief Nursery and Womenspace benefit from Arlie &... Continue Reading
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