I am launching a new feature on PRos in Training this week. What Would You Do? (or WWYD for short!) Take a look at the following news item and give me your best public relations advice. Up this week – The Jordan Schnitzer Museum of Art at the UofO was taken to task by the Pappas Group, a consulting group based in Connecticut. From The Register Guard: The...

Erin Caldwell, a recent graduate and employee at Edelman attributes her hire at the agency in large part, to her PR blog. Here, at the Forward Blog (see the blogroll, it’s a great one for students!), she talks about the importance of understanding new media for new graduates. At Allen Hall PR, our student-run PR agency at the University of Oregon School of...

Crisis guru Jonathan Bernstein, will be joining my PR Campaigns class this Thursday to talk about the Matt Bandy case specifically and using the Web to fight crisis generally. To get you up to speed on this case, here are a few posts:The Matt Bandy Story: Justice4Matt.comThe 20/20 StoryClassically Liberal: They couldn’t win in court, so they smear a teen...

It’s usually about this time of the year that seniors start panicking, er, I mean, thinking about their future after graduation. I’ve come across a couple of good posts today for students figuring out where they want to go with their career (and how): Forward 10: Ways to Effortlessly Network for Business and PleasureThe new professionals at Forward...

Communication Overtones: Corporate PR 101: A Primer for Companies Interested in Social Media Kami presented to my class via teleconference this evening. Huge thanks to Kami for staying up late with us. As students head into their careers, they’ll certainly face these issues and now have a clearer road map to...