Archive for February, 2007
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The “Heart Attack” ad is a first from King Pharmaceuticals, which is sponsoring the American Heart Association’s high blood pressure Web site. The ad is also a first for the Superbowl by Glow Worm, a Publicis Health Care Groupe. The Chevy college ad competition winner was probably the funniest commercial of the day. Yay for good student work. Laugh out loud funny! And Prince rules. He is one sexy little man. I am dying to go to 3121.... Permalink
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I’ve often joked that, since I began working in an agency environment (and particularly since I’ve been on my own), I have a hard time justifying an afternoon at the movies. When you track your life in 15 minutes increments it becomes difficult to sit in a darkened movie theater for two hours when I could be billing a client. Sick, I know. I’m not claiming that it’s normal behavior. A student mentioned to me this week that when I talk about billing in 15-minute increments in classes, it makes him nervous that maybe he’s just not suited for agency life. And that’s not a bad thing to realize. We’re not all suited for agency life. (Thank God! What a strange world that would be.) However, the billable hour is a reality for many entry-level PRos. It is often the most difficult to master but, as the crux of the... Continue Reading
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www.websitesthatsuck.com offers 148 mortal sins that will send your site to Web design hell. Lots of good tips. When in doubt, ask the man from Mars: It takes longer than four seconds for the man from Mars to understand what our site is about. The man from Mars cannot quickly find the focal point of the home page. The man from Mars cannot quickly find the focal point of the current page. What are some of your favorite – or least favorite – sites?... Permalink
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