This is part two of a guest post is from Marilyn Hawkins of Hawkins & Company PR. In part one, she listed 1 – 10. Here she rounds out the 25 qualities that will set you apart in the PR industry. If you’re serious about the public relations business, you can never settle for beingjust an average professional. Here are 25 ways to shine – waaaayyy...

This guest post is from Marilyn Hawkins of Hawkins & Company PR. She offers 25 qualities that will set you apart in the PR industry. If you’re serious about the public relations business, you can never settle for beingjust an average professional. Here are 25 ways to shine – waaaayyy beyond the solid list of tactical skills and basic attributes you may...

A paddle (or paddling): group of ducks.Portland Paddle: a group of PR Ducks who travel to Portland for informational/mock interviews with professionals in agency, corporate and nonprofit public relations work. In the spirit of preparing for Portland Paddle, this is the first in a series of posts to help my students, specifically, prepare for the Portland Paddle....

Starbucks has been cheering about its ability to create 50,000 drink combinations for a while. I went to the Web site today to check the balance on a gift card and saw this fun little game that lets you tell the world about “your drink.” If you login at 10 a.m. PST there are a limited number of free t-shirts that Starbucks is giving away created by...

Guest blog post from Amy Ziari, University of Oregon ’06. It’s nearly been one year since I graduated from UO, and for those of you who think that Information Gathering was just a huge pain in the you-know-what, I’m a testament to the fact that it may be one of the most useful classes you will take at the UO in preparation for your career. A...