PRos in Training

Microsoft landed in the Wikipedia “dog house” for offering to pay a blogger to change Wikipedia entries about the company. Wikipedia has banned public relations agencies, campaign workers or others perceived as having a conflict of interest from editing Wikipedia entries. So, what is a huge multinational to do?

Microsoft approached blogger Rick Jeliffe to review and edit entries that Microsoft sees as inaccurate.

Microsoft: Lessons in How to Look Stupid
Battleground Wikipedia

What would’ve been a better approach?