Guest Post from Erica Harbison, Waggener Edstrom and member of the PRos in Training “advisory board” It’s almost a new year – perfect time to resolve to learn more about blogging and bloggers. So you’ve been hearing a lot about the rise in influence and importance of bloggers, eh? I’m here to tell you that from a PR perspective, what...

With the new year, comes a new term and a new chance for students of all kinds to think about how to be better. 1. Be Curious: Read, ask questions, find out everything you can about your chosen profession. In public relations that means reading the industry blogs (I recommend Communication Overtones, PR Squared and On Message), paying attention to industry news...

Sometimes it takes me a while to get in the holiday spirit. I blame 5 years of working in retail and hospitality. The worst of it – having to listen to holiday music for 6 weeks straight. But what if Christmas was your JOB. And no, I don’t mean working as the jolly man in the red suit. The National Christmas Tree Association is the trade association...

From PRos in Train… As a woman who is relatively “in tune” with her body, I can tell you that hormones certainly have an influence on the ebbs and flows of mood, comfort, social aptitude (and attitude) and creativity (among other things). An e-zine, www.fourweeksmag.com is taking this idea to a new level. I watched a National...

Leo Bottary, one of my favorite bloggers, offers 10 tips for agencies pitching new business. His tips, as always, are terrific. And even though I don’t do a lot of new client pitching on a scale that would require a formal “presentation” – I am responsible for an inordinate number of presentations on a weekly basis. Comes with the...