Archive for November, 2006
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Mothers Against Drunk Driving yesterday launched a new campaign to eliminate drunk driving. You can visit the press room here. MADD has announced a specific four-point plan to reach its goal of total elimination of drunk driving on our nation’s streets. The four points (from MADD’s Web site): * Intensive high-visibility law enforcement, including twice-yearly crackdowns and frequent enforcement efforts that include sobriety checkpoints and saturation patrols in all 50 states; * Full implementation of current alcohol ignition interlock technologies, including efforts to require alcohol ignition interlock devices for all convicted drunk drivers. A key part of this effort will be working with judges, prosecutors and state driver’s license officials to stop the revolving door of repeat offenders; * Explorationof advanced vehicle technologies through the establishment of a Blue Ribbon panel of international safety experts to assess the feasibility of a range of technologies that would prevent drunk driving. These... Continue Reading
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The ability to work with the media is our “value added” in public relations (and one of the key reasons PR is in the journalism school at the UofO)… So when you want to add a media relations strategy to a client plan or proposal, how do you do it? “Get [my organization] on morning talk shows” is not a media relations strategy. First, think about your target audience. You need to have a solid understanding of who your target audience is. Have you painted a picture that makes it clear what media they use and respond to. If not, do more research. Once you’re comfortable with your understanding on the audience, you’re ready to move forward with recommended strategy. Your strategy needs to include your key messages and the tone of the media materials that you will create. For example, say you’re working with a local humane society on... Continue Reading
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Last year, a colleague of mine was working with a student to help her understand the differences between objectives, strategies and tactics for her first PR plan (an assignment for my principles of public relations class). The student thought about it for a few minutes and then offered this analogy. Public relations planning is kind of like football: The objective = to score.The strategy = the plays the team uses on offense or defense to reach the objective.The tactics = the individual players. All three parts need to work together to achieve the goal – to be the best in the league. My students in the same course are working on the objectives, strategies and tactics for a hypothetical plan for the local humane society. What tips would you offer to students working on their first PR Plan? What about planning is intuitive? What is not? Photo by Adam Klepsteen,... Continue Reading
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I checked the mail yesterday. Admitedly, it had been a couple of days – but inside I found 21 pieces of direct mail from every candidate in my district plus some on the variety of measures that are up before the Oregon voter this term. In my neighborhood, a couple of key races are taking center stage: Jim Torrey vs. Vicki Walker for Oregon State Senate and Chris Edwards vs. Debi Farr for State Representative. All four have inundated my mailbox with direct mail. Such that I don’t look at any of them anymore. I make a pile of the political ads and file them in a folder. Why file? I keep that stuff for class purposes. If I were not a university instructor, they’d go straight to the recycle bin. Thousands of dollars in direct mail, ignored, pushed aside and recycled without a thought. Thousands of dollars in literature... Continue Reading
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