Archive for October, 2006
0
If the world population was 100 people, only 2 of us would have a computer.The One Laptop per Child Initiative aims to change that. And, the program argues, thereby opening a window on the world for children in disadvantaged communities all over the world. Information flow is thought by many to be among the most important elements of improving health and development in resource poor areas of the world. Patterns of information flow are among the most important factors shaping globalization. Increasingly connected digital environments environments subject information to new methods of distribution and manipulation. Control and influence of information flow will help define who holds power in the global information economy. Access to laptops for the children of resource-poor communities have the potential to have a dramatic impact on the children themselves, but also the communities in which they live and the nations and regions they will help to... Continue Reading
0
[This is an example of an entry for J350: Principles of Public Relations mid-term "exhibit group" projects. For more info on the project or to view student work, contact Kelli] Uses & gratifications theory says that people are active users of media and selective in the media they use. Not everyone reads the daily paper, watches the evening news or listens to talk radio. Each person chooses when and how to use mass media.As PR people, it’s our job to figure out how our target audiences are using media in order to best reach them. One stakeholder group might read the newspapers religiously (baby boomers or seniors) while another gets all its news from the internet or the Daily Show (youth). A PR person must target groups accordingly so that they receive your message. People use media for several key purposes: ** as entertainment ** to scan the environment for... Continue Reading
0
“oh my god … [smack gum, blow bubble]… you know what be sooo awesome… [flip hair]… if we like, you know, bought those poor african kids arms and legs for being in our movie… but we have to wait til the movie comes out. ‘Cause, you know, we totally need publicity from it to make it worth while. I mean who does good just to DO GOOD? for real, right?” Defamer: “Hollywood Accounting” shows no funds left in prosthetic limb budget for African amputee extrasPage Six: Studio too far out on a limbHollywood.com: Warner Brothers Slam Exploitation ReportsOfficial Movie Site... Permalink
1
A salon in Toronto – Split Endz – has created a series of ads that give all new meeting to the saying, “I’d kill for that hair.” I think I must just not be the demographic for these ads. The notion of scalping someone for their ‘do and leaving them in a pool of blood does not necessarily make me want to get a haircut… it mostly makes me want to puke. However, my much-cooler-than-me-artsy-fartsy-musician sister assures me that these ads appeal to the edgy, hipster only moved by shock value. We often have to work with clients, products or services that we don’t necessarily “get.” But using good research and a rock-solid understanding of your target audience, you can create campaigns that have narrow, but profound appeal. The trade off is that you may offend more people than you appeal to. You have to consider if targeting a narrowly-defined... Continue Reading
0
Doing some research for a local client, I came across a web site for a chain of Northwest-based beauty schools. I have no idea what the average IQ scores are for people who choose to go into cosmetology. I’m not sure it matters. People who cut my hair have a whole unique set of skills that involve a part of one’s brain that I’m not sure functions in my brain. I suppose that some people who opt for cosmetology college, or any trade school may be doing so as a last resort or due to lack of other options. But I have taught classes at trade schools and am often inspired by and amazed by the students who attend. They often have to balance work-life loads that would make most people curl into a fetal position and suck their thumbs. I’m not going to even go into the “street smarts”... Continue Reading
1
Lots going on this week! The HP ethics crisis, aftermath of the e.coli spinach fiasco and plus-size models on the runway in Paris. Oh, and a little career advice thrown in for good measure. The news today, of course is that Patricia Dunn and three others were charged in federal court with four felony counts, including using fraud to obtain confidential information from a public utility, unauthorized access to computer data, identity theft and conspiracy to commit those crimes. Penalties could include prison time and fines. In spinach news, the California Farm Bureau and the Alliance for Food and Farming are talking about how to regain the public trust now that the Food and Drug Administration (FDA) has given the green light for spinach consumption. Interestingly, Dole hasn’t issued anything new since September 15. In class on Wednesday, we talked a lot about how phenomena in popular culture can be... Continue Reading
1
Comments