PRos in Training

The School of Journalism and Communication is offering its first professional masters workshop at the Turnbull Center in Portland, Ore. this fall. Taught by Tom Hagley, one of the professionals I respect most, the Crisis Communications workshop will be invaluable to professionals.

I have been working with Tom on creating the lecture materials and editing the workbook for the course. I would highly recommend this workshop to anyone in the communications field who wants to understand how to create a crisis preparedness strategy.

From the brochure:

“In difficult situations, truth establishes trust. This workshop uses role-playing and roundtable discussions to take workshop participants vicariously into dangerous situations dirived from the instrutor’s own consulting experiences. The workshop teaches students how to apply rules of advanced engagement, a technique that has yet to be fully discovered by the profession, to enable their organization to work with all of its stakeholders in managing the turning point of a crisis.”

One of the highlights of the workshop will be the participation of the Southeastern Area Interagency Incident Management Team that took command of the Black Crater Fire, a first-priority national emergency resulting in the evacuation of nearly 500 people near Sisters, Oregon.

You can get lots more info about the workshop here and you can even register online here.