Archive for August, 2006
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In PR, we are frequently faced with challenges – raising awareness, increasing knowledge, changing behavior. The PR firm that wins this contract faces more than a challenge… which is why it might be a job for Sisyphus. What do you think? As a PRo in Training (or for those PRos that read this post) – is this the kind of campaign that could be destined for success? or doomed to fail? What will make the difference? Tell me what you think. From the Boston Globe: WASHINGTON — US military leaders in Baghdad have put out for bid a two-year $20 million public relations contract that calls for extensive monitoring of US and Middle Eastern media in an effort to promote more positive coverage of news from Iraq. The contract calls for assembling a database of selected news stories and assessing their tone as part of a program to provide “public... Continue Reading
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The School of Journalism and Communication is offering its first professional masters workshop at the Turnbull Center in Portland, Ore. this fall. Taught by Tom Hagley, one of the professionals I respect most, the Crisis Communications workshop will be invaluable to professionals. I have been working with Tom on creating the lecture materials and editing the workbook for the course. I would highly recommend this workshop to anyone in the communications field who wants to understand how to create a crisis preparedness strategy. From the brochure: “In difficult situations, truth establishes trust. This workshop uses role-playing and roundtable discussions to take workshop participants vicariously into dangerous situations dirived from the instrutor’s own consulting experiences. The workshop teaches students how to apply rules of advanced engagement, a technique that has yet to be fully discovered by the profession, to enable their organization to work with all of its stakeholders in managing... Continue Reading
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Sometimes, you just have to remember that this PR gig is just plain fun. You get a chance to be extraordinarily creative, work with some of the best and brightest minds on some of the coolest campaigns (yo!). The Smirnoff Raw Tea campaign makes me laugh. Download the video and check out the “prepsta guide.” I think I’ll buy some just to reward the ad/marketing agency that came up with this campaign. viral marketing: Any marketing technique that induces Web sites or users to pass on a marketing message to other sites or users, creating a potentially exponential growth in the message’s visibility and effect.... Permalink
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The Bivings Report provides a list of PR Firms that blog. If you’re considering a PR Agency career, I’d recommend you check these out. If you’re not considering an agency career, but would like a career in public relations in some capacity, I suggest you check these out. If you plan on coming into contact with PRos sometime in your career, I suggest you check these out. In short… check these out. I really enjoy Richard Edelman’s Blog: 6 A.M. And I gotta say that the MWW Groups “Straight Talk” is pretty interesting. Timely and topical with a strong dose of the author’s opinion. Love it! I hadn’t come across it before, but it’s now on my Bloglines subscription list. What do you think is more valuable to you as a PRo in training? A blog that’s primarily commentary on current events, or one (like The Horn Group), that’s more... Continue Reading
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In the first of what I hope will be many contributed posts, Nathan Strauss, a former student and the past GM of Allen Hall Public Relations talks about his first couple of months as an Assistant Account Executive at Edelman in New York. Reflections of an AAE Today is the last day of work for Edelman interns. As they begin to pack up their cubicles and eagerly chatter about returning to college, it sets in that I’m not leaving with them. At this time last summer, I too was an ambitious intern. Now, a full-time employee, I reflect on my transition and the career I’ve begun in public relations at Edelman in New York. Transition Fortunately, my transition from intern to AAE has been seamless. I credit this to my always attempting to work at least one level above my title – a golden rule in agency PR. As an... Continue Reading
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No time to write an original post right now – darn dirty deadlines – but enjoy these links: From The Bad Pitch Blog – 10 Reporter Hacks (tips for improving your media relations)From Bad Language – Want a Job? Learn to Spell (and ditch the Star Trek Uniform)(tips of getting a j-o-b). What resources have you found of interest to PRos in Training?... Permalink
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