“…PR people are ruining social media…” “…P.R. people drive me crazy…” “…PR sucks…” Okay, that last one is more of a paraphrase than a quote,…
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We’re kicking off a new term of student bloggers & a new series of “linky love” (best of) posts. This term, I have the pleasure of co-teaching with Mandy Drakeford, so each week’s collection of links will include some favorites from both of us. As always, you can learn more info about these “linky loves” and the background on the students’ assignment here. Let’s get to the links! SOPA and PIPA: Let’s Pause and Write Rational Piracy Legislation (Technorati) Think SOPA and PIPA were gone for good? Think again. This is just the start of negotiating rational piracy legislation. Anonymous Threatens Facebook Shutdown Jan. 28 (Mashable) Could you handle a day without Facebook? Anonymous asks the American people, via YouTube video, to help hack Facebook servers on Jan. 28. Report: Government officials, CEOs least credible spokespeople to public (PR Daily) Who do you trust to give the most credible information about... Continue Reading
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Young professionals often struggle with how to adjust their approach to social media from personal/socializing network to something that’s more in line with helping them reach their career and education goals. My advice is to apply the same planning principles to a personal social media presence as you would for an organization. Start with the end in mind. What do you want to accomplish? And then think about what you’re going to do to get there. Listen & Learn: Any social media strategy should begin with listening and learning. It’s very difficult to jump into blogging or tweeting if you don’t know how they work, how other professionals use these tools and what best practices you can take away for our own participation. Possible strategy/tool: Subscribe to 10 or 15 blogs in your field of interest through a feedreader (ex: Netvibes or Google Reader) and review them daily. Build Relationships:... Continue Reading
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This post is from Paige Landsem, the firm director of Allen Hall Public Relations, the student-run PR firm in the School of Journalism and Communication at the University of Oregon. Paige is responding to an editorial that ran in the Oregon Daily Emerald titled, “Bowers: Advertising, public relations need to leave the School of Journalism and Communication.” You can connect with Paige on Twitter at @plandsem. *** Dear Jonathan, As the Firm Director of the School of Journalism and Communication’s student-run public relations firm, Allen Hall PR, I wanted to respond to your editorial in the Daily Emerald from January 9 regarding your thoughts on how the public relations and advertising majors do not belong in the School of Journalism and Communication. While I respect your opinion (you’re not the first person I’ve encountered who found public relations and advertising an odd fit for a journalism school), and... Continue Reading
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My students were rock stars this term. They all completed the blog assignment and did so with flying colors. I had lots of favorite posts and enjoyed reading their blogs. But I picked out a few to share (in no particular order). Courtney Parks shares some Words to Live By and discusses a great post on Ragan.com about getting the most from a PR major. She ruminates on her own experience and adds to the original author’s advice. Shannon Sloan in bound for Portland and the SOJC’s Senior Experience program this spring. She shares her hopes, fears and goals with readers in this post: Portland Experience, Here I Come. (Shannon, you will be GREAT!) Ashley Aronson is one of two students who blogged about event planning (and did so very well!). Ashley shares some advice on Keeping Your Guests Happy. Good advice on some oft-overlooked details. Lindsay Lake, the other... Continue Reading
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It’s just not fair! After a glorious long holiday weekend, at the University of Oregon we have to come back to campus for DEAD WEEK. The origin of the phrase is that the week should be “dead” – that is, free from too many deadlines and a chance to prepare for finals. As faculty, we even have some rules around how much we can have due during this week. Of course, there’s one big caveat… as long as it’s in the syllabus, it’s fair game*. For JSchool students, dead week is often the most jam packed of the term. Presentations and final projects are often due during the last week of the term. My classes are no different. I don’t often give final exams and my students have presentations, final papers and team projects due… sorry. It hasn’t been that long since I was a student and certainly I have... Continue Reading
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Thanksgiving weekend is really one of the most delightful of the year full of lots (!) of food, family and friends. And the best part for me this weekend is spending very little time not in sweats. Ahhhh…. I’ve been collecting my favorite links of the week for a little more than a week, but there’s some great stuff here. This is our last “linky love” this term. I look forward to sharing the students’ “best ofs” next week. As always, you can learn more info about these “linky loves” and the background on the students’ assignment here. 4 PR lessons you can learn from Cirque du Soleil (Arik Hansen) – I love Cirque du Soleil. I’ve been to one of the Vegas shows and several of the touring shows and just can’t get enough. This unique troupe is doing something right and my friend, Arik, seems to have a bead... Continue Reading
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We’re crawling toward the finish line here at the University of Oregon. We’re on 10 week quarters and week 8 always seems to appear out of nowhere. Holy crap! I still have so much to do/think about/talk about before the end of the term. The to do lists are long, the stress is high and frankly, we’re all in survival mode. Lucky for us, not everyone is in this mindset and I found some great links to love this week. As always, you can learn more info about these “linky loves” and the background on the students’ assignment here. The Kardashians’ Guide To Personal Branding (Business 2 Community) – Are there branding lessons to be learned from the Kardashians? You be the judge. Penn State Enlists Ketchum for Crisis Communications (Ad Age) – At least they hired someone, I guess. Wonder if it’ll help. Bank of America’s Google Plus Page Appears ‘Brandjacked’ (TPM... Continue Reading
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My brain has been largely non-functional this term, which means I’ve been running behind on all the great content that’s coming out! (I have a really awesome excuse by the way, I’m growing a whole human being and I’ve had terrible morning sickness. Thankfully, that is subsiding and life returns to semi-normal for a while.) What that said, here are this week’s linky loves (with some from last week). As always, you can learn more info about these “linky loves” and the background on the students’ assignment here. What you should have learned in college (but probably didn’t) (Ragan) – I’m not crazy about this headline — so much of college has to be proactively sought out, not just delivered to you. But fortunately, the article redeems itself and really does have some good advice. Watch Herman Cain’s spokesman fumble his way through a Fox interview (Ragan) – Are we... Continue Reading
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It’s definitely fall in Oregon. But we’re getting a little break from the rain with a week of fall sun. The best part of sunny fall days is that it’s sunny, but you can still wear boots & sweaters. Okay, maybe that’s just me. Oregon is gorgeous all the time, but fall is pretty spectacular. If you’re not, yet, follow Oregon Fall Foliage on Twitter and Instagram for gorgeous photos of fall colors across Oregon. Ahhhh, fall. But I digress. I found some great stuff this week to share with my J452 students. You can learn more info about these “linky loves” and the background on the students’ assignment here. Is Writing Officially DOA in PR? Why Writing Remains More Important than Ever in Today’s “Twitter” Era (Commpro.biz Blogs) – It all starts with the written word. No way around it. In front-page feature, Idaho newspaper fact checks a press release (Ragan)... Continue Reading
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A new slate of student bloggers in my J452: Strategic PR Communications class are taking to the blogosphere! Please welcome them. If you’re interested in the why and how of this assignment, you can get the skinny here. Katherine Allred Ashley Aronson Kathryn Beck Austin Clark Rachel Gehr Antonia Gomez Aundria Hanset-Clark Allie Hawes Olivia Johnston Gun Kang Erin Kelley Lindsey Lake Hannah Longo Dawn Noufer Courtney Parks Tracy Reiss Darby Rousseau Joe Schiller Micaela Sicroff Shannon Sloan Hao-Lin Su ... Permalink
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