I look back on the last 4-ish years of blogging and am amazed at how much I’ve learned. I’ve shared a lot of that here on this blog, but a lot has also been from tons of...
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Public relations professionals are, I would argue, faced with ethical decisions every day. They might be small or they might be life or death. In this business, the...
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Kelli’s Note: Diane Gaines, an ’07 graduate was one of the first classes of students that was required to blog in my class. It’s been fun to follow her career and...
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Stuff like this irks me. According to a study of Australian newspapers, more than 50 percent of the content was “driven by some sort of public relations.” This...
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Jul 22, 2010
You don’t have to have giant budgets or teams of people to do great social media work. For Strategic Social Media, a public relations-oriented social media text to be released next fall, Michelle Honald and I are looking for case studies of all sizes. Small business: maybe a small staff and a small budget didn’t keep you from achieving meaningful...
Jul 20, 2010
A colleague recently encouraged me to share some of the not-so-glam parts of owning my own business (trust me, most of it is non-glam). Starting a business was never my plan and happened very much on accident. It’s taken more than seven years for me to find any degree of “success.” Most entrepreneurs struggle. It’s hard work. So what...
Jun 23, 2010
The real world doesn’t have very many rules. There’s a lot of stuff you have to figure out all on your own and you have to love (or learn to love) jumping… and falling. Glenn Cole of 72 and Sunny gave the commencement address this year for the School of Journalism and Communication and this idea was his main point. Not being afraid of failure...
Jun 20, 2010
The day comes in every PRo’s life when you open the paper to an article, read the magazine story, or catch a talk show episode that would’ve been the perfect fit for your company or client. They should’ve been part of that story! You know it… and they know it. So if you’ve missed a big opportunity, what do you do? Clients/managers...
Jun 17, 2010
In late September when classes get underway at the University of Oregon, the academic year is full of promise. The possibilities of each course, and each student, seems limitless. I’m organized, focused and excited to try to new things, share new ideas and train the best PR PRos in the business. By the middle of June, I feel like I’ve been hit by a...
Jun 12, 2010
My J452: Strategic PR Communication students have been blogging all term. As I grade their blogs today, I’m finding a lot of great stuff and wanted to highlight the best of the term’s posts. I encourage you to check them out! One thing I have loved this term (and I need to explore more with my classes) is the beautiful cross section of interests....
May 27, 2010
Spring term is wrapping up! This is my last “best of” post for the term. Hopefully with summer approaching I can find some time to blog more! We’ll see. 7 Questions Bloggers Should Ask Themselves Before Pushing Publish (Social Media Today): A nice checklist and good reminders to be thorough,even if you’re trying to be quick. The...
May 20, 2010
This is the next-to-the-last linky love of the term. It really has been a fun term, but let’s just say senior-itis isn’t just for seniors… Counting down! That said, apparently there are other people who still have working brains and have created some food for your thoughts, too. I’m more and more fascinated with the Facebook privacy...
May 13, 2010
I was asked not too long ago to talk about building blocks for success… and specifically what my building blocks have been for my success. Odd, I thought. I don’t really think of myself as “successful.” I love my work, I adore my family and I’m pretty darn happy. But for me, I guess because I’m still in a growth phase of my...
May 13, 2010
I am week 10 tired on a week 7 Thursday. Not a good sign. However, it turns out not everyone feels that way, so I was able to find some great content to share with you this week. For students, you’re going to pick one to respond to on your own blog and for my regular visitors, these are definitely worth a read. Enjoy! “It’s OK to be...
May 6, 2010
Oh it’s sunny today. Hallelujah! There’s always good stuff to share with you from the week, so let’s get to it! When History is Compiled 140 Characters at a Time (NYTimes) – I think this is fascinating! Not to bias you or anything… What is Value? Depends on Who You Ask (PerkettPRsuasion) – Determining what employers, clients...
Apr 30, 2010
[note: my J452 strategic PR communication class is taking over PROpenMic next week. I'm pretty excited for them and think they will do an amazing job. Tune in, join the conversation and participate! The text below is from the email the leadership team (Nicole Perkins, Ana Strgar, Allison Moran and Samantha Luthra) sent out today] To the PROpenMic Community: As...
